Campaign name: Kama Sutra 2.0
Brand: Durex
Media: Digital
Headline and copy text: Diversity, that’s more than just sexual
Short description: Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse in representation, excluding 1 billion disabled people worldwide. That changes now.
Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners.
A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.
Schools:
Miami Ad School, Hamburg, Germany
Miami Ad school São Paulo
Art Director: Shadab Wajih
Copywriter: Caio Kochenberger
Tutors:
Frank Garcia
Giulia Magaldi
Awards:
Winner of Wood Pencil in D&Ad New blood 2020
Shortlisted in Drum Chip Shop Award 2020
