The California campervan has been discovering new sights for 30 years. But at the same  time, it always had a little blind spot on the rear side. And anybody who ever drove through  the streets of an unfamiliar holiday destination knows how problematic that can be. That’s  why now every California model of the latest generation can be equipped with the optional  rear view camera. Our task was to communicate its advantages in an unseen way while still  being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us  to rethink what it means to go sightseeing.

Company Name: Grabarz & Partner
Country: Germany
City: Hamburg

CCO: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director Copy: Stefan Geschke
Creative Director Art: Thomas Fritze
Art Direction: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Account Manager: Christiane Dietz
Art Buying: Anna-Lena Meyer
Production: Kristina Mohr
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennies Mielke, Sermed Darah
Creative Direction & Compositing: Sermed Darah