Some ads (or pieces of communication) become special not because of the artwork, big idea or the metal they earn, but because of the circumstances they were created in and the cause they were created for. This little effort was one such.
ENOLATON is a budding ‘new age’ music group, ‘band’ as they prefer calling themselves, with some of the best talents in Kolkata collaborating to create an exciting genre of music. And the best part is that they are experimenting with sound, lyrics and compositions, instead of trying to ‘follow’ an existing formula.
We (at YUWEUS) thought of giving ENOLATON this piece of communication to add to their spirit of experimentation. They agreed to the idea, and that’s what makes them even special!
On #WorldMusicDay, we urge all the advertising professionals who love their music to help a new music group grow. Let’s take up the #IAdMusicToMyPortfolio Challenge and support the cause of music.
Maybe this won’t do justice to our number targets, but it will do a world of good for music.
Advert title: Lips of Steel
Campaign name: Lips of Steel
Agency: Miami Ad School, New York, USA
Art Director: Sofia Gahn
Copywriter: Emily Kaufman
Iron deficiency is the most common nutritional deficiency in the United States. With women consuming anywhere from 5-9 pounds of lipstick within their lifetime, why not put the iron they’re lacking in a product they’re already consuming?
The California campervan has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us to rethink what it means to go sightseeing.
Company Name: Grabarz & Partner
Country: Germany
City: Hamburg
CCO: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director Copy: Stefan Geschke
Creative Director Art: Thomas Fritze
Art Direction: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Account Manager: Christiane Dietz
Art Buying: Anna-Lena Meyer
Production: Kristina Mohr
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennies Mielke, Sermed Darah
Creative Direction & Compositing: Sermed Darah
We’ve all been there – at work I mean – slaving away on some presentation and ordering junk food or some other dodgy dish that tastes just awful. But not everyone is like that. Some people just simply won’t compromise.
So in order to promote ‘Achla Beetroot Salad’ as a great upgrade to the boring everyday office salad, Strauss Group created an ad glorifying the people who don’t compromise on junk food and eating in front of their computer screen. The Salad Choppin Guy who proudly takes the time to chop a fresh salad at work – come hell or high water.
Credits:
Agency Credits: BBR Saatchi & Saatchi Credits:
Advertising Agency: BBR Saatchi & Saatchi & Facebook Israel
Client: Achla,Strauss Group
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Yaron Perel
Art Director: Yuval Zuckerman
Copywriter: Ronni Azulay
Digital Creative Director: Naor Itzhak
VP Production & Content: Dorit Gvili
Agency Producer: Bosmat Ben-David
VP Group Account Head: Ben Muskal
Account Supervisor: Lia Glikman Rosenfeld
Account Executives: Shaked Partush & Mae Steinfeld
Marcom Director: Eva Hasson
Production Company: Yesh Productions
Director: Shushu E. Spanier
Head Producer: Shalev Yehud
Executive Producer: Jonathan Stamler
Post production producer: Hagit Fogel
Production manager: Noa Gana
Assistant Director: Harel Itscovitch
DOP: Ofer Ben-Yehuda
Art & Set Designer: Rotem Julian Reuven
Dressing: Tal Gana
Hair & Make-Up: Rinat Aloni
Editor: Tal Cicurel
Compositing & Color-Grading: Hagay Swisa, Yawaradi
Music: Knob Music Studio
Lead Actor: Yossi Gavni
Head of Marketing, Strauss Fresh Foods: Shiri Birman Cohen
Achla’s Marketing Director: Dori Koriat Frum
Achla’s digital manager: Rotem Alterovich
Preganews Pregnancy Detection Card, manufactured and marketed by Mankind Pharmaceuticals is the leading brand in its category. For years, it has been bringing ‘good news’ to the mom-to-be.
To take the relationship with its user further, Preganews has just launched a new campaign #QuitBeforeYouStart specifically targeted at couples planning a family. The toll of young smokers in India and the world over is increasing swiftly. Usually women stop smoking before they start planning a baby. But in the case of men, it is very rare that they quit. Through the study done by National Health Society, United Kingdom, it is observed that men who continue smoking while planning a family, run the risk of damaging the DNA of the fetus permanently. Highlighting this issue Prega News urges the ‘would be fathers’ to quit smoking before they start planning a family.
#QuitBeforeYouStart is an urge from Preganews to the fathers to quit smoking for a healthy child. Commenting on the campaign, Mr. Rajeev Juneja, CEO, Mankind Pharma said that “Prega News is already the leading brand in the category. It is now the responsibility of the brand to take up relevant issues concerning pregnancy. For a healthy child it is the responsibility of both the mother and father to quit smoking. This takes our corporate philosophy of serving lives further”.
The campaign has been conceptualized and executed by ADK Fortune, a WPP agency. Akashneel Dasgupta, NCD, ADK Fortune adds “Planning a family is a huge decision taken by the couple. People are aware about the side-effects of mother’s smoking at the time of pregnancy. But when it comes to men there is a lack of awareness that even the father’s habit of smoking can harm the fetus. With this campaign we would like to break this misconception and highlight the fact that it is equally important for both the partners to quit smoking. If the father is smoking at the time of conceiving, it might damage the DNA of the child, leading to disability for the rest of the child’s life. Through our campaign #QuitBeforeYouStart we make a humble request to quit smoking before it is too late”.
The campaign is timed around Father’s Day and World No Tobacco Day, which would be supported with other communication stimuli apart from the film. More about the campaign can be obtained from the Prega News website and Facebook page.
Resisting the trend of saccharine parental sentimentality towards children in China, the work heroes junior sporting stars who make it clear they don’t want to be babied. A series of films feature a real-life runner, boxer, footballer and basketballer, aged 10 -13 years, embracing the challenges of their sport alone and bluntly telling adults to let them play by their own rules. A final film brings the four together in an anthem of independence.
“When it comes to sports, children have the grit, determination and fearlessness of adults. They aren’t constrained by their age, but they’re sometimes constrained by parents’ fears of them falling or failing,” said Steve Tsoi, VP Marketing of Nike Greater China. “We wanted to help overcome this overprotectiveness by reframing ‘young athletes’ as athletes who happen to be young.”
The films appear online and across DOOH sites, and are brought to life with a meme generator allowing users to create their own poster and inspirational quip. A series of activities were also created to support the campaign over the summer, including the Nike Children’s Run, Football Training Camp and Rise Academy, pitch and court takeovers as well as a dedicated Don’t Call Me Precious event at Beijing Dongdan Sports Park.
Terence Leong, Executive Creative Director, R/GA Shanghai said the campaign was designed to empower kids by highlighting the egalitarianism of sport, and the strength and self-sufficiency it helps children to develop.
“Sports doesn’t care how old you are. It’s going to be just tough on you whether you’re 13 or 30, and just as rewarding.” (more…)
Incorrect diet and lack of exercise makes domestic dogs obese and inactive. This often leads to depression in dogs and becomes a source of other health problems.
The brief was to make pet owners aware that it takes a special diet for a heavier dog to get back into shape as compared to lighter dogs. So Lifelike dog illustrations were hand painted on rocks. The painted dogs looked quirky and humorous, exemplifying the idea that when dogs don’t eat right, they become stationary, just like a rock.
Print advertisment created by Dentsu, India for Dogkart, within the category: Pets.
Advertising Agency: Dentsu Impact, Gurgaon, India
Creative Director / Art Director: Ankur Garg
Art Director: Tushar Verma
Copywriter: Ravi Mishra
Illustrator: Ernestina Galina
Photographer: Jasmer Singh
Advertising Agency: Dentsu Impact, Gurgaon, India
Creative Directors: Soumitra Karnik, Anupama Ramaswamy
Art Director / Copywriter: Nishit Shankar
Copywriter: Debanjan Basak
Photographer: Mukul Raut
DON’T GET IN THE WAY OF AN EMERGENCY.
Make way for an Ambulance. Max Healthcare, Issued in public interest by Max Hospitals. In case of an emergency, call 4055 4055.
Equal comfort for everyone.
HITACHI Kashikoi 5400i. Air-conditioner with Intelligent Image Sensor Technology detects the number of people in the room, and distributes cooling equally.
Advertising Agency: Dentsu Impact, Gurgaon, India
Creative Directors: Soumitra Karnik, Anupama Ramaswamy
Art Director / Copywriter: Nishit Shankar
Illustrator: Oscar Ramos
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