Advert title: Pokémon Gone
Campaign name: Pokémon Gone
Agency: Miami Ad School, New York, USA
Brand: Respect for Animals
Copywriter: Emily Kaufman
Within the last year Pokémon Go has been downloaded 500 million times. On average, Pokémon Go users spent more time within the app than any other social platform. In an age when people spend so much time looking at a fake world, how do we highlight the problems in the real one?
On National Anti-Fur Day, we partnered with Pokémon Go to create an update to the game with one major catch: the Pokémon underwent the torments of the fur industry, leaving them skinless, just like the millions of animals killed yearly for their furs.
Because if this bothers you in a fake world, why shouldn’t it bother you in the real one?