Lips of Steel

Lips Of Steel : Raising Awareness Within The Beauty Industry

Advert title: Lips of Steel
Campaign name: Lips of Steel
Agency: Miami Ad School, New York, USA
Art Director: Sofia Gahn
Copywriter: Emily Kaufman

Iron deficiency is the most common nutritional deficiency in the United States. With women consuming anywhere from 5-9 pounds of lipstick within their lifetime, why not put the iron they’re lacking in a product they’re already consuming?