Incorrect diet and lack of exercise makes domestic dogs obese and inactive. This often leads to depression in dogs and becomes a source of other health problems.
The brief was to make pet owners aware that it takes a special diet for a heavier dog to get back into shape as compared to lighter dogs. So Lifelike dog illustrations were hand painted on rocks. The painted dogs looked quirky and humorous, exemplifying the idea that when dogs don’t eat right, they become stationary, just like a rock.
Print advertisment created by Dentsu, India for Dogkart, within the category: Pets.
Advertising Agency: Dentsu Impact, Gurgaon, India
Creative Director / Art Director: Ankur Garg
Art Director: Tushar Verma
Copywriter: Ravi Mishra
Illustrator: Ernestina Galina
Photographer: Jasmer Singh