Advertising Agency: Autumnwinter Communications & Design, India
CCO / Creative Director: Karan Rawat
ACD: Suhas PanchalArt Director: Ishan Meher
Senior Writer: Ribayah Memon
Photographers: jeetu & kinnariJ&K
Account Executives: Namrata Valecha, Parshva Doshi
Producer: Soni Hiren / AL2U Production Thailand
Stylist: Bo Lisa / Bangkok
Artwork & Graphic Artist: Diwakar Jakkani
Photoshop / Image:proshot Naresh Berde / aw
Campaign1.0 was held in Kolkata in the month of May and June’ 2019, organized by Impression. It was first of its kind and was highly appreciated by the mentors and participants. The 4-day workshop was for those who are interested in pursuing their career in advertising and it touched upon every aspect of the advertising industry. All the participants got a holistic understanding of the industry expectations, from identifying brand needs, learning from market research, planning, to cracking creative briefs for final campaign development with hands-on training. According to Sayantani Chaki, co-founder of Impression, “There is always a need for creative minds in advertising agencies, and people joining from different sectors need to have a basic idea of how agencies basically work. They must be aware of the creative process that one has to undergo before making an ad. Impression is a forum for lovers of art and ideas where insights about various creative professions are nurtured, discussed, exchanged and shared. And Campaign1.0 was one of them.”
Campaign1.0 was mentored by renowned industry experts like Mr. Soumya Chowdhury, AVP & CSD, Wunderman Thompson (Day 01), Mr. Anurag Acharya, Creative Director, Wunderman Thompson (Day 02), Mr. Diptanshu Roy, Senior Creative Director, Wunderman Thompson (Day 03) and Mr. Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson (Day 04).
Participants were involved in creating logos, writing taglines, sharing ideas and also had the opportunity to review and discuss their thoughts on advertising with the mentors. They were also given a guideline on how to progress and meet the industry expectations in different phases of their advertising career. At the end of the workshop every participant was awarded with a certificate of completion by Impression.
Workshop Details:
Workshop Dates: May 26, June 02, June 09, June 16, 2019
Venue: Debovasha, 9/2 fern Road, Gariahat, Kolkata 700019
Workshop Fee: 3,000/-
Impression can be contacted via their website here. They can be found on Instagram as @artimpressionindia
Advertising Agency: SoS Ideas, Kolkata, India
Creative Directors: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriter: Indrayudh Mitra Digital
Artist: Indrajit Nandy
A curious visual communication designer, Saumya is an illustrator and is currently also driving The India Craft Project that explores creative realms in rural India with a firm belief in collaborative energy for social impact. Her wanderings over the years have introduced her to beautiful art forms like Theyyam in Kerala, Kavad Katha and Pabuji ka Phad in Rajasthan, Ajrakh block printing in Gujarat and more, as she’s grown to envision design with a social fabric. From Advertising to Brand Strategizing to Social Communication Design, she enjoys illustrating people in their spaces – equipped with her 10 Rupees black pens and fuelled by orange juice!
Why are you a Graphic Designer? How did you focus so much on graphic illustrations?
During my 10th and 12th class board preparatory leave was my most creative time. I would illustrate intricate sketches to distract myself from the stress and anxiety of these hyped, bigger than life (at the time) exams. I became organized in order to fit in illustrating with studying and it did increase my efficiency considerably. So while initially, I was apprehensive of ‘training’ my hobby towards ‘Graphic Design’, I was lucky to come across a broadening prospect of ‘Visual Communication Design’. For me it extended possibilities of story telling and went beyond aesthetics as I unlearned my biases.
Social communication is an important part of the umbrella of Visual communication Design. For altruistic purposes this branch of design seeks to analyze beyond the ’What’. It’s more interested in pursuing the ’How’ and ’Why’ for actualizing social change and explores a decisive role in morphing practices for better.
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The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.
Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots – but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.
The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:
The Shuk HaPishpeshim Flea Market – one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.
The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.
The Rabin Square – where you’ll find the world’s largest concentration of peace doves.
The Brown Bar – Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.
While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!
Credits:
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Shay Israel
VP Content & Production: Iris Yisraeli
Producers: Nurit Rimon and Tali Sasson
Digital Creative Director: Idan Kligerman
Art Directors: Gal Porat
Copywriter: Ran Even
VP Strategy: Yossi (Joe) Baruch
Creative Strategy: Eva Hasson
Strategic Planning Supervisor: Zemer Doron
Strategic Planner: Assaf Hauschner Regev
Strategic Media Planner: Ronit Shekel
Traffic Director: Ronit Doanis
Traffic: Mor Hay
VP Client Services: Lee Bryn
Account Supervisor: Ronny Chaikin
Account Executive: Michal Kadosh & Sapir Seren
Studio BBR Manager: Yaron Keinan
Art Directors Studio: Gabi Levi Elkayam
Studio BBR: Masha Varshitsky
Video Editor and Director: Leehou Porat
Marketing content: Hadas Cohen
FIREWORKS C.E.O & Chief Creative Officer: Yariv Twig
FIREWORKS Studio Manager: Livnat Tasa
FIREWORKS Studio: Assi Eliovich & Omri Tal
Advert title: Watch for Red Flags
Campaign name: Watch for Red Flags
Media: Digital
Language: English
Headline and copy text:
Watch for Red Flags: Opioid Addiction is closer than you think
Agency: Miami Ad School
Brand: Netflix
Art Director: Caro Latorraca
Copywriters: Margherita Teodori, Daphne Lefran
Short description:
Someone close to you may be battling an opioid addiction, but you may not realize it. Knowing the signs of addiction can stop the problem before it’s too late.We make the public aware of the red flags of opioid addiction with the help of the people we love and know best – the characters of our favourite Netflix series.
See the website here.
Synopsis: The thought behind this campaign is that Yash Furnitures houses luxurious sofas that completes and complements the style statement of your home. So, we have taken sofa as the missing piece of luxury you’ve been looking so far. Creatives depict this very same thought, in an arresting way.
Agency: DESIGN JUICE, Bengaluru, India
Agency Website: http://www.designjuice.in
Credits –
Creative Director: Sandeep, Siddarth Basavaraj
Art Director: Sunil Kumar
Copywriter: Siddarth Basavaraj
Illustrator: Sunil Kumar, Abhijith
Photographer: Abhijith
Brand Strategy: Sandeep
Additional credits: Krishnakant
THE PRINCE IS BACK … this was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. A whirlwind decision for Vince the Prince, for Anderlecht, and for Branded by Geronimo, the communication partner that masterminded the viral campaign video #Theprinceisback.
RSC Anderlecht and Branded by Geronimo tell a princely tale.
THE PRINCE IS BACK … this was the headline broadcast by soccer club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home.
A whirlwind decision for Vince the Prince, for Anderlecht, and for Branded by Geronimo, the communication partner that masterminded the viral campaign video.
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Children adore being superheroes. They play with superhero dolls and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly soaring through the air just like Superman, Wonder Woman or whichever superhero is the latest flavour of the month.
But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they are the farthest thing from being a hero … and their tears just leave us adults feeling helpless and powerless.
It’s exactly for cases like these, that the Meuhedet Health Fund launched a new and unique Augmented Reality experience: “Little Superheroes”. Starting today, all doctors treating kids for broken arms will apply onto kids’ casts a special band which when scanned through the health fund’s app turns their arm into a bionic arm – complete with laser beams, spikes and other superpowers – just like their favourite heroes. A sure way to make kids’ tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Kobi Cohen
Copywriter: Nofar Birenbaum
Art Director: Shani Sofer
Chief Technology Officer: Roy Zoaretz
Project managers: Alina Yavsenko, Nofar Birenbaum
Digital Creative Director: Naor Itzhak
VP Client Services: Aviv Benzikri
Account Supervisor: Rotem Mizrachi Yoshia
Account Executive: Hilla Rahimi
Planning Information Specialist: Eva Hasson
VP Content & Production: Iris Yisraeli
Producers: Bosmat Ben David, Maya Palmon
Video Editor and Director: Leehou Porat
Studio BBR Manager: Yaron Keinan
Studio Traffic: Mor Hay
Traffic Director: Ronit Doanis
Studio BBR: Zehava Gonen Greenberg, Chen Ariel Graizman, Masha Varshitsky, Noam Carmel, Jenny Gindus, Dana Schossberger, Eyal Vinitzer, Gabi Levi Elkayam
App development: Appearia
Advertising Agency: SoS Ideas, Kolkata, India
Creative Directors: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriters: Indrayudh Mitra, Preetha Basu
Illustrator: Gourab Jana
