Advertising Agency: Tag Vinnatti, Mumbai, India
Creative Directors: Mahesh Salgaonkar, Anand Nair
Associate Creative Director: Rajesh Raghoba Panchal C
opywriter: Anup Toms Alex
Account Supervisors: Saugata Mitra, Mansi Vora
Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Directors: Amit Damani, Krutika Vernekar
Art Director/ Illustrator: Kamakshi Shirodkar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP
For decades, the society has imposed stereotypes on women. Considering them as the ‘weaker sex’, objectifying them and constantly derogating their abilities. How often have we heard comments being passed when a woman drives on the road? Judgmental glances when she’s a single mother raising a child? Scoffs when she climbs up the corporate ladder and doubts when she supports her entire family?
Picking up from this deep-seated subject, we, at Pixel Fox Studios, decided to create a simple and effective campaign with Softweave Towels for International Women’s Day.
The basic purpose of a towel being wiping, we related it to #WipeTheStereotype. It’s actually so simple to wipe away a shouldn’t to should, a can’t to can, but difficult to implement it. But here’s a stepping stone.
Campaign and Content Strategy- Varsha Geeta Tanna
Art Director – Anushree Pacheriwal
Illustrator – Rishabh Chopra
Client Servicing Manager – Bhumi Mehta
Agency: Gemius
A campaign for a new Cancer Association dedicated raising awareness to the needs of young adult cancer patients.
Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.
Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.
The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.
The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.
The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.
Agency Credits:
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Kobi Cohen
Art Director: Gali Divon
Account Supervisor: Moran Darzi
Account Executive: Adva Aviad
Media Strategy Manager: Ronit Shekel
Marcom Director: Eva Hasson
VP Content & Production: Iris Yisraeli
Producers: Livnat Alon
Photographer: Ron Kedmi
Video Photographer: Leehou Porat
Video Editor: Tom Lin
Original Music: Yaya Cohen Aharonov
Studio BBR Manager: Yaron Keinan
Studio BBR: Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky
Stop Cancer Team:
Marketing & Strategic Manager: Adi Muggia
Community & social network Manager: Yifat Mor
Minisite Content Manager & copywriter: Sharon Shinar
Minisite Technical operator: Liran Rozen (Anova company)
Tal Center non-profit organization Team:
CEO & Stop Cancer project manager: Shira Segal Kuperman
Chief Executive Officer of Foreign relations & resources developing: Saar Amir
Operation& publicity manager: Shani Adelshtein
Tal Center Founders: Zohar & Yankale Yakobson
Ben Horin & Alexandrovitz Public Relations Team:
Head of Public Sector Department: Amit Melnik
Team leader: Ortal Elias
Media consultant: Yuval Mor
Campaign Strategy – Riddhi Bhatt
Content Manager – Siddharth Bhatia
Art Director – Anushree Pacheriwal
Illustrator – Yash Rathod & Vishwa Vashi
Client Servicing Manager – Kavya Shah
Agency: Gemius
Advertising Agency: Ascend Adcom, Mumbai, India
Chief Creative Officer / Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Directors: Vinayak Bendre, Shirish Lalge
Thane Festival needed to stand out as a distinct congregation of artists than other art festivals. We designed the communication with an objective to connect with the elite and genuine art lover. The campaign was an instant hit and was successful in grabbing eyeballs.
Print advertisement created by Ascend Adcom, India for Thane Festival 2019, within the category: Recreation, Leisure.
Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor:Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade
Client/Brand: Kasturba Hospital, Manipal
Advertising Title(s): Deadly Cancer
Headline and copy text: Gastrointestinal cancer is Deadly. If not, Detected Early!
Media: OOH
Synopsis: This is a OOH and Digital campaign done by Design Juice for Kasturba Hospital, Manipal. They wanted to run an awareness augmenting Gastrointestinal Cancer campaign on the occasion of World Digestive Health Day. So, we came up with this unmissable campaign. The idea stemmed from the hard fact that Gastrointestinal Cancer is deadly, if not detected and treated early. And shockingly, it’s also the 2nd most deadly cancer which is credited to have killed more than 4.5 million people every year globally. So, in order to make the campaign hard-hitting, we have morphed Gastrointestinal tract – Liver, Stomach and Large intestine into pistol, bomb and snake – to highlight the ‘deadliness’ of Gastrointestinal Cancer – if it’s unchecked.
Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep
Art Director: Sunil Kumar
Copywriter: Mouli Bhattacharya
Copy Supervisor: Siddarth Basavaraj
Typography: Sunil Kumar
Illustrator: Sunil Kumar, Abhijith
Brand Strategy: Sandeep
Additional Credits: Krishnakant
Advertising Agency: Madras Brand Solutions, India
President: Vikram Menon
Senior Vice President: Sriram Sunder
Creative Directors: Ajit Devadason, Sendil Kumar
Art Directors: Vinay Saya, Ajit Devadason
Copywriters: Sendil Kumar, Ajay S Kurpad
Illustrator: Vinay Saya
Advertising Agency: Autumnwinter Communications & Design, India
CCO / Creative Director: Karan Rawat
ACD: Suhas PanchalArt Director: Ishan Meher
Senior Writer: Ribayah Memon
Photographers: jeetu & kinnariJ&K
Account Executives: Namrata Valecha, Parshva Doshi
Producer: Soni Hiren / AL2U Production Thailand
Stylist: Bo Lisa / Bangkok
Artwork & Graphic Artist: Diwakar Jakkani
Photoshop / Image:proshot Naresh Berde / aw
