Niraj Patil

Amulet’s by FCB India

July 24, 2020CreativeChinmay Patil, Donovan Dsouza, FCBIndia Group, Keegan Pinto, Mayuresh Wagle, Niraj Patil, Rajdatta Ranade, Swati Bhattacharyano comments

Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.

Idea: Amul 90% Dark is amongst the darkest chocolate available in India. The taste of this dark chocolate is a surreal experience, difficult to describe in words. So we created our own visual interpretation of the experience of tasting 90% Dark chocolate.

Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor: Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade

Amul Dark Chocolate by FCBUlka Mumbai

October 9, 2019CreativeCocktail Art Co., FCBUlka, india, Keegan Pinto, Mumbai, Niraj Patil, Rajdatta Ranade, Swati Bhattacharyano comments

Advertising Agency: FCBUlka, Mumbai, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Director: Rajdatta Ranade
Senior Art Director: Niraj Patil
Image Production: Cocktail Art Co.

Background: Dark chocolates barely constitute 10% of the chocolate category in India. But recently, consumers, especially millennials, have begun embracing dark chocolate. Amul, Asia’s second largest dairy brand, has been making chocolates for over 30 years. It recently launched a variety of premium dark chocolates, including the very rare 90% dark chocolate.

Idea: Uninitiated people don’t know what to expect from dark chocolate. For them, the world of dark chocolates is uncharted and unfamiliar. Using the rarest of variants, the 90% Dark chocolate, we created a world filled with intrigue and mystique, seducing people to be a part of it, to come and get a glimpse of what lies on the other side.

Amul Dark Chocolates by FCB India

July 25, 2019CreativeChinmay Patil, Donovan Dsouza, FCBIndia Group, Keegan Pinto, Mayuresh Wagle, Niraj Patil, Rajdatta Ranade, Swati Bhattacharyano comments

Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor:Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade