Ascend Adcom

Thane Festival : By Ascend Adcom, Mumbai

Thane Festival needed to stand out as a distinct congregation of artists than other art festivals. We designed the communication with an objective to connect with the elite and genuine art lover. The campaign was an instant hit and was successful in grabbing eyeballs.

Advertising Agency: Ascend Adcom, Mumbai, India
Chief Creative Officer / Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Directors: Vinayak Bendre, Shirish Lalge

Ganpati Festival Decoration Awards Ad by Ascend Adcom, Mumbai

During the Ganesha Festival in Mumbai, people erect decorative arches or ‘Makhars’ at home to celebrate the arrival of the Lord. Maharashtra Dinmaan, the local Marathi language daily distributes awards to the best decoration during this period. This advertisement was meant to encourage people to register for the awards. The visual of crepe paper roll with a curled end graphically depicts the elephant head of Lord Ganesha. Crepe paper is a common material used in these decorations which instantly connects with the audience.

Advertising Agency: Ascend Adcom, Mumbai, India
Photographer: Shirish Lalge
CCO, Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Director: Shirish Lalge

Thane Festival by Ascend Adcom, Mumbai

Advertising Agency: Ascend Adcom, Mumbai, India
Chief Creative Officer / Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Directors: Vinayak Bendre, Shirish Lalge

Thane Festival needed to stand out as a distinct congregation of artists than other art festivals. We designed the communication with an objective to connect with the elite and genuine art lover. The campaign was an instant hit and was successful in grabbing eyeballs.

Print advertisement created by Ascend Adcom, India for Thane Festival 2019, within the category: Recreation, Leisure.