Mazda x Spotify set you up for some badly needed peace and quiet and uplifting tunes
We’re all feeling the effects of the Covid-19 pandemic. Whether it’s worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy – this crisis is definitely taking its toll. So Mazda thought it would give you a little ‘Me Time’.
For many the car is the one place they can get a little respite and privacy. In regular times it’s their private sanctum –and now even more so. That’s why teaming up with Spotify, Mazda decided to create and curate a few playlists (only 10 minutes long each – so you won’t get into trouble with the misses) that are bound to lift your spirits. Whether you’re looking for an energizing ‘Pick Me Up’, ‘Zen Me Out’, or ‘G-d Give Me Strength’ effect – Mazda has the perfect playlist lined up for you.
Credits: Agency Credits: BBR Saatchi & Saatchi Israel Client: Mazda – Delek Motors CEO: Ben Muskal CCO: Yaron Perel Creative VP: Lior Meiri Creative Director: Ori Hasson Creative Team : Lika Mishne, Noam Nizrad, Itamar Paradny Agency producer: Iris Yisraeli VP Client Services: Aviv Benzikri Account Supervisor: Moran Herscovich Account Manager: Lilia Zigelboim, Alex Gurfinkel Marcom: Eva Hasson
A campaign for a new Cancer Association dedicated raising awareness to the needs of young adult cancer patients.
Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.
Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.
The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.
The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.
The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.
Agency Credits: Advertising Agency: BBR Saatchi & Saatchi, Israel Chief Executive Officer: Ben Muskal Chief Creative Officer: Yaron Perel Creative Director: Kobi Cohen Art Director: Gali Divon Account Supervisor: Moran Darzi Account Executive: Adva Aviad Media Strategy Manager: Ronit Shekel Marcom Director: Eva Hasson VP Content & Production: Iris Yisraeli Producers: Livnat Alon Photographer: Ron Kedmi Video Photographer: Leehou Porat Video Editor: Tom Lin Original Music: Yaya Cohen Aharonov Studio BBR Manager: Yaron Keinan
Studio BBR: Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky
Stop Cancer Team: Marketing & Strategic Manager: Adi Muggia Community & social network Manager: Yifat Mor Minisite Content Manager & copywriter: Sharon Shinar Minisite Technical operator: Liran Rozen (Anova company)
Tal Center non-profit organization Team: CEO & Stop Cancer project manager: Shira Segal Kuperman Chief Executive Officer of Foreign relations & resources developing: Saar Amir Operation& publicity manager: Shani Adelshtein Tal Center Founders: Zohar & Yankale Yakobson
Ben Horin & Alexandrovitz Public Relations Team: Head of Public Sector Department: Amit Melnik Team leader: Ortal Elias Media consultant: Yuval Mor
The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.
Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots – but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.
The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:
The Shuk HaPishpeshim Flea Market – one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.
The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.
The Rabin Square – where you’ll find the world’s largest concentration of peace doves.
The Brown Bar – Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.
While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!
Credits:
Advertising Agency: BBR Saatchi & Saatchi, Israel Chief Executive Officer: Ben Muskal Chief Creative Officer: Yaron Perel Creative Director: Shay Israel VP Content & Production: Iris Yisraeli Producers: Nurit Rimon and Tali Sasson Digital Creative Director: Idan Kligerman Art Directors: Gal Porat Copywriter: Ran Even VP Strategy: Yossi (Joe) Baruch Creative Strategy: Eva Hasson Strategic Planning Supervisor: Zemer Doron Strategic Planner: Assaf Hauschner Regev Strategic Media Planner: Ronit Shekel Traffic Director: Ronit Doanis Traffic: Mor Hay VP Client Services: Lee Bryn Account Supervisor: Ronny Chaikin Account Executive: Michal Kadosh & Sapir Seren Studio BBR Manager: Yaron Keinan Art Directors Studio: Gabi Levi Elkayam Studio BBR: Masha Varshitsky Video Editor and Director: Leehou Porat Marketing content: Hadas Cohen
FIREWORKS C.E.O & Chief Creative Officer: Yariv Twig FIREWORKS Studio Manager: Livnat Tasa FIREWORKS Studio: Assi Eliovich & Omri Tal
Children adore being superheroes. They play with superhero dolls and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly soaring through the air just like Superman, Wonder Woman or whichever superhero is the latest flavour of the month.
But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they are the farthest thing from being a hero … and their tears just leave us adults feeling helpless and powerless.
It’s exactly for cases like these, that the Meuhedet Health Fund launched a new and unique Augmented Reality experience: “Little Superheroes”. Starting today, all doctors treating kids for broken arms will apply onto kids’ casts a special band which when scanned through the health fund’s app turns their arm into a bionic arm – complete with laser beams, spikes and other superpowers – just like their favourite heroes. A sure way to make kids’ tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.
Advertising Agency: BBR Saatchi & Saatchi, Israel Chief Executive Officer: Ben Muskal Chief Creative Officer: Yaron Perel Creative Director: Kobi Cohen Copywriter: Nofar Birenbaum Art Director: Shani Sofer Chief Technology Officer: Roy Zoaretz Project managers: Alina Yavsenko, Nofar Birenbaum Digital Creative Director: Naor Itzhak VP Client Services: Aviv Benzikri Account Supervisor: Rotem Mizrachi Yoshia Account Executive: Hilla Rahimi Planning Information Specialist: Eva Hasson VP Content & Production: Iris Yisraeli Producers: Bosmat Ben David, Maya Palmon Video Editor and Director: Leehou Porat Studio BBR Manager: Yaron Keinan Studio Traffic: Mor Hay Traffic Director: Ronit Doanis Studio BBR: Zehava Gonen Greenberg, Chen Ariel Graizman, Masha Varshitsky, Noam Carmel, Jenny Gindus, Dana Schossberger, Eyal Vinitzer, Gabi Levi Elkayam App development: Appearia
