Ori Hasson

BBR Saatchi & Saatchi and Mazda present: Your Getaway Car

May 2, 2020Creative, Digital, InternationalAlex Gurfinkel, Aviv Benzikri, BBR Saatchi & Saatchi Israel, Ben Muskal, Eva Hasson, Iris Yisraeli, Itamar Paradny, Lika Mishne, Lilia Zigelboim, Lior Meiri, Mazda – Delek Motors, Moran Herscovich, Noam Nizrad, Ori Hasson, Yaron Perelno comments

Mazda x Spotify set you up for some badly needed peace and quiet and uplifting tunes

We’re all feeling the effects of the Covid-19 pandemic. Whether it’s worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy – this crisis is definitely taking its toll. So Mazda thought it would give you a little ‘Me Time’.

For many the car is the one place they can get a little respite and privacy. In regular times it’s their private sanctum –and now even more so. That’s why teaming up with Spotify, Mazda decided to create and curate a few playlists (only 10 minutes long each – so you won’t get into trouble with the misses) that are bound to lift your spirits. Whether you’re looking for an energizing ‘Pick Me Up’, ‘Zen Me Out’, or ‘G-d Give Me Strength’ effect – Mazda has the perfect playlist lined up for you.

Credits:
Agency Credits: BBR Saatchi & Saatchi Israel
Client: Mazda – Delek Motors
CEO: Ben Muskal
CCO: Yaron Perel
Creative VP: Lior Meiri
Creative Director: Ori Hasson
Creative Team : Lika Mishne, Noam Nizrad, Itamar Paradny
Agency producer: Iris Yisraeli
VP Client Services: Aviv Benzikri
Account Supervisor: Moran Herscovich
Account Manager: Lilia Zigelboim, Alex Gurfinkel
Marcom: Eva Hasson

A Cheeky Welcome for Prince William

July 16, 2018Interesting Things, InternationalBBR Saatchi & Saatchi, Ben Muskal, Chen Graisman, Idan Regev, Noa Sharf, Ori Hasson, Ran Even, Ronni Azulay, Shirley Tamar Konka, super-pharm, Yair Zisser, Yaron Keinan, Yossi Lubatonno comments

It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital.

The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets.

Credits:
Client: Super-Pharm
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
VP Clients: Ben Muskal
Chief of Creative: Idan Regev
Creative Director: Yair Zisser
Copywriter: Ronni Azulay, Ran Even
Art director : Ori Hasson
Clients Director: Noa Sharf
Account Supervisor: Shirley Tamar Konka
Studio ATL: Yaron Keinan, Chen Graisman
Publicis Media: Gilad Sterenberg

Mazda : Don’t Scroll And Drive by BBR Saatchi & Saatchi

July 18, 2017Interesting Things, InternationalAviv Benzikri, BBR Saatchi & Saatchi, Dorit Gvili, Eva Hasson, Gal Mamalya, Gil Gershon, Idan Kligerman, Idan Regev, Lora Goichman, Ori Hasson, Ran Even, Roy Zoaretz, Yossi Lubatonno comments

“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.
And let’s be honest, that happens way more often than anything else.
But worst of all it’s killing people. Lots of them.

That’s why Mazda decided to launch a new campaign: smack in the middle of people’s social feed, right as they were scrolling down it.

Watch the Facebook special post here:

And take it from us: when you drive, leave the phone alone.

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP Client Services: Ben Muskal
Account Supervisor: Aviv Benzikri
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Strategy Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson