Idan Kligerman

BBR Saatchi & Saatchi and Para Chocolate present Sweet Advisor

June 13, 2019CreativeAssaf Hauschner Regev, Assi Eliovich & Omri Tal, BBR Saatchi & Saatchi, Ben Muskal, Eva Hasson, Gabi Levi Elkayam, Gal Porat, Hadas Cohen, Idan Kligerman, Iris Yisraeli, Israel, Lee Bryn, Leehou Porat, Livnat Tasa, Masha Varshitsky, Michal Kadosh & Sapir Seren, Mor Hay, Nurit Rimon and Tali Sasson, Ran Even, Ronit Doanis, Ronit Shekel, Ronny Chaikin, Shay Israel, Yariv Twig, Yaron Keinan, Yaron Perel, Yossi (Joe) Baruch, Zemer Doronno comments

The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.

Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots – but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.

The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:

The Shuk HaPishpeshim Flea Market – one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.

The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.

The Rabin Square – where you’ll find the world’s largest concentration of peace doves.

The Brown Bar – Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.

While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!

Credits:

Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Shay Israel
VP Content & Production: Iris Yisraeli
Producers: Nurit Rimon and Tali Sasson
Digital Creative Director: Idan Kligerman
Art Directors: Gal Porat
Copywriter: Ran Even
VP Strategy: Yossi (Joe) Baruch
Creative Strategy: Eva Hasson
Strategic Planning Supervisor: Zemer Doron
Strategic Planner: Assaf Hauschner Regev
Strategic Media Planner: Ronit Shekel
Traffic Director: Ronit Doanis
Traffic: Mor Hay
VP Client Services: Lee Bryn
Account Supervisor: Ronny Chaikin
Account Executive: Michal Kadosh & Sapir Seren
Studio BBR Manager: Yaron Keinan
Art Directors Studio: Gabi Levi Elkayam
Studio BBR: Masha Varshitsky
Video Editor and Director: Leehou Porat
Marketing content: Hadas Cohen

FIREWORKS C.E.O & Chief Creative Officer: Yariv Twig
FIREWORKS Studio Manager: Livnat Tasa
FIREWORKS Studio: Assi Eliovich & Omri Tal

Carlsberg’s Rosh Hashanah Record Breaking Post by BBR Saatchi & Saatchi

October 31, 2017Case Study, Digital, InternationalBBR Saatchi & Saatchi, Ben Muskal, Dana Mey-Tal, Eva Hasson, Gal Mamalya, Idan Kligerman, Idan Regev, Kobi Cohen, Moran Darzi, Nofar Birenbaum, Yossi Lubatonno comments

As you know New Year (Rosh Hashana in Israel) is a hectic time on social media feeds. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all. But Carlsberg doesn’t compromise on the type of wishes it sends.

So when Facebook announced a couple of weeks back it was implementing its live photo technology, we immediately understood that together with the vertical screen, we held at our fingertips the power to implement a new type of storytelling through the mobile feed by combining a short movie with live interaction.

Carlsberg created ‘The Best Way to Open the New Year’ – an interactive ‘Live Photo’ based post that asks social media aficionados to ‘Press Here and not Let Go’. Those who did, (live photo tech only works on mobile) were delighted to see they’d just set in motion a rube machine that ultimately delivers Carlsberg’s suggestion to open a great new year with a nice pint.

Surfers loved our playful interactive experienced and engaged with our innocuous little post like never before. Engagement rate reached 13% – an all-time high for the brand whose record stood until then unbeaten at 9% J

Our Carlsberg’s Rosh Hashanah post reached over 250K people

Got over 50K clicks

Over 4000 interactions

with 660 comments

and over 250 shares.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

September 14, 2017Case Study, Digital, InternationalBen Muskal, Dana Mey-Tal, Dorit Gvili, Eva Hasson, Idan Kligerman, Idan Regev, Kobi Cohen, Leehou Porat, Maya Palmon, Moran Darzi, Nofar Birenbaum, Reut Raz, Yossi Lubatonno comments

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

https://youtu.be/44n221jRAjc

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson

A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi

August 9, 2017Digital, InternationalAnastasia Poltavski, BBR Saatchi & Saatchi, Ben Muskal, Carmel Gilan, Dorit Gvili, Eran (Shushu) Spanier, Eva Hasson, Gal Mamalya, Gili Peer & Rotem Mizrachi Yoshia, Idan Kligerman, Idan Levy, Idan Regev, Joe Baruch, Liron Harel, Maya Palmon, Michael Shely, Moran Nurok, Noa Sharf, ram baruch, Spanier, super-pharm, Tani Zipper, Udini (Udi Efrat), Yaniv Shahar, Yossi Lubaton, Zehava Gonen Greenbergno comments

Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.

Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.

The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.

But hey, who wouldn’t go the extra mile for aesthetics right!?

Watch our commercial here:

Get animated gifs of the craft in process:

-Planning a vector design:

http://gph.is/2ubJyQp

-Cutting hundreds of paper elements by hand and laser machine:

http://gph.is/2uMBNny

– Gluing and assembling the frames and 3d elements together:

http://gph.is/2uMKPkc

http://gph.is/2ubifWs

Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel

Mazda : Don’t Scroll And Drive by BBR Saatchi & Saatchi

July 18, 2017Interesting Things, InternationalAviv Benzikri, BBR Saatchi & Saatchi, Dorit Gvili, Eva Hasson, Gal Mamalya, Gil Gershon, Idan Kligerman, Idan Regev, Lora Goichman, Ori Hasson, Ran Even, Roy Zoaretz, Yossi Lubatonno comments

“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.
And let’s be honest, that happens way more often than anything else.
But worst of all it’s killing people. Lots of them.

That’s why Mazda decided to launch a new campaign: smack in the middle of people’s social feed, right as they were scrolling down it.

Watch the Facebook special post here:

And take it from us: when you drive, leave the phone alone.

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP Client Services: Ben Muskal
Account Supervisor: Aviv Benzikri
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Strategy Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson