Moran Nurok

The Six pack Guy : BBR Saatchi and Saatchi

Sometimes you’ve just got to get the most obnoxious guy on the kibbutz  to do your bidding for you. So that’s what Yovata did when it decided  to launch its new protein rich drink.

Yotvata is one of Israel’s most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country’s finest dairy products.

Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy decided this year to promote its protein rich dairy “Yotvata Pro” drink they turned to the kibbutz’s sixpack guy. The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.


Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen


Latet ‘Skip A Meal’ by BBR Saatchi and Saatchi

It’s September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause for uniting around a table filled with goodies.

But unfortunately many Israeli families do not have the means to celebrate. They simply can’t afford the food and are forced to skip a meal. That was the exact message Latet – an Israeli organization that distributes food packages to the needy – wanted to communicate to the public. So it decided to capitalize on a unifying behavior that characterizes all internet users: ad skipping.

People who chose to skip our mouthwatering decoy pre-roll ads, were served up with the following message: “You skipped a meal out of choice but thousands of people in Israel skip it because they have no choice. Make someone’s holiday. Donate a meal”


Watch our case here:


Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative: Idan Levi, Eddie Gartsman, Carmel Gilan
Production: Dorit Gvili, Bosmat Ben David
Account Supervisor: Aviv Ben Zikri
Account Manager: Matan Dadush
Strategy: Moran Nurok

A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi

Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.

Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.

The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.

But hey, who wouldn’t go the extra mile for aesthetics right!?

Watch our commercial here:


Get animated gifs of the craft in process:

-Planning a vector design:

Beauty Vlogger Academy GIF - Find & Share on GIPHY


-Cutting hundreds of paper elements by hand and laser machine:

Paper Cut GIF - Find & Share on GIPHY


– Gluing and assembling the frames and 3d elements together:



Beauty Vlogger Academy GIF - Find & Share on GIPHY


Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel