Maya Palmon

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson

A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi

Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.

Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.

The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.

But hey, who wouldn’t go the extra mile for aesthetics right!?

Watch our commercial here:

 

Get animated gifs of the craft in process:

-Planning a vector design:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

-Cutting hundreds of paper elements by hand and laser machine:

Paper Cut GIF - Find & Share on GIPHY

 

– Gluing and assembling the frames and 3d elements together:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

 

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel