Creative

Creatives from around the world.

Dispose Responsibly by Collateral, Mumbai

This campaign was an initiative by Croma, the Electronics retail store and Times of India to educate people about the hazards of Ewaste. Old electronics disposed carelessly can end up damaging the environment, So Croma decided to launch a public service initiative to pick up E-waste, Door to Door, from homes to prevent this.

Advertising Agency: Collateral – The Storytellers, Mumbai
Associate Creative Director: Harish Gadkari
Visualiser: Dipak Mane
Creative Director Copy: Vinayak Upadhyay
Copywriter: Moiz Dohadwala

Digital Campaign for Fathers’ Day by 22FeetTribal

Agency: 22feet Tribal Worldwide
Client: TTK Prestige
National Creative Director: Debashish Ghosh
Group Creative Director ; Janardhan Nataraj
Group Creative Director: Mansoor Jamal
Creative Director: Balamurugan Subramaniam
Creative Director: Maitri Ramkumar
Group Creative Partner: Tejas Phansekar

Illustrator : Chaitanya Limaye
Creative Partner: Devika Bakshi
Copywriter :C. B. Akhilesh
Creative Partner: Vineeth Mavally
Account Director: Neha Shaw
Client Services Director: Ankita Mitra
Account manager: Arjuna Inbanathan
Content Cluster Head: Samarth Ahluwalia

Ananda Bazar Patrika Poojo Campaign by SoS Ideas

PUJOSONKHYA MAANEI ANANDABAZAR PATRIKA (Festive issue is synonymous with Anandabazar Patrika)

Anandabazar Patrika is a most read and widely revered newspaper in Bengali readership worldwide. And the Pujosonkhya or Special Festive Issue of this daily is extremely popular for its wide range of quality literature base. It is almost unthinkable to avoid reading this issue if you love Bengali literature. Hence, the baseline itself is ‘Festive issue is synonymous with Anandabazar Patrika’. This year, we created the campaign based on the Mount (Vahana) of the Deities as depicted in the old Hindu scriptures. The use of the mount signifies the annual arrival of the gods and goddesses. We used this idea of arrival as the homecoming of literature and cultural writings. Peacock, owl and swan are the mounts of Kartikeya, Lakhsmi and Saraswati respectively, with whom, arrives the best quality literature.

Client: Anandabazar Patrika
Agency : SoS Ideas
Executive Creative Directors: Souvik Misra, Soubhik Payra
Senior Creative Director: Joy Aichbhowmik
Creative Director: Biswarup Nath
Copywriter: Arka Arkajyoti Bharadwaj, Dhriti Raychaudhuri
Studio Artist: Malay Roy

Supra Pens by Monkey Wrench Communications, Kolkata

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Sr. Copywriter: Ishita Chakraborty
Art Direction & Animation: Pivari Kejriwal
Voice Over: Prachi Joshi
Client Servicing Director: Kusumanjan Banerjee
Music: Subhadeep Sarkar
Special credits: Sanjay Joshi, Pawas Shah

https://youtu.be/lyPZFC5DkcU

Save Our Stores: Miami Ad School

Advertised brand: Google
Advert title: Save Our Stores 
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco 
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi 
Copywriters: David Webb

Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?

Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused 
about who they can help. In such times, if you don’t ask for help, you may not get it. 

So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.

Titan ‘World Environment Day’ by 22Feet Tribal Worldwide

In the past year, time ticked backward to a cleaner, brighter planet.
As we move forward from these trying times, let’s take a pledge to continue
giving our planet the time it needs to heal.

Agency: 22feet Tribal Worldwide
Client: Titan
Group Creative Director: Janardhan Nataraj
Group Creative Director: Mansoor Jamal 
Creative Director : Balamurugan Subramaniam 
Creative Director: Debdatta Bajpai 
Group Creative Partner: Tejas phansekar 
Content Strategist: Arjun Raj 
Client Solutions Director: Neha Shaw