Creative

Creatives from around the world.

Back To School with Pepsi : Student Work From Miami Ad School

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Advertised brand: Pepsi
Advert title(s): Back to School with Pepsi
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Gustavo Sanchez
Art Director: Tassia Valim
Copywriter: Tassia Valim
Illustrator: Tassia Valim
Design: Tassia Valim
Short rationale: “A dynamic and fun promo video for a Back to School campaign attracting younger audiences to Pepsi’s new app.”

Keerthy Keyan : In Conversation With An Advertising Creative

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Keerthikeyan Dakshinamurthy, or simply Keerthy is an Art Director from Chennai, Tamil Nadu, India. Brought up for most of his life between Kuwait and India, he is currently based in Miami and has recently graduated with a degree in Art Direction from Miami Ad School and a Master of Science in Global Strategic Communications at Florida International University.
Keerthy is an artist, a technologist, and an art director, finding his inspiration from life around him to convey his craft. He is also passionate about surfing, football, and music (playing the guitar), traveling, and creating art along his journey.
He aspires to explore the advertising industry and all that it has to offers to create for various brands and tackle social issues by offering a voice where there is none. He hopes to one day open his own agency that focuses on creatives purely derived by new and experimental technology. His portfolio can be found at www.keerthikeyan.com

Why are you into Advertising?
Over my Career, I’ve been in sales and marketing roles across various industries. But I can honestly say that none of them gave me the happiness, satisfaction, and drive to wake up every morning like advertising did. Making the switch was one of the hardest decisions I’ve ever had to make, but today, I’m proud and grateful that I did it. It the one decision I will always be grateful for having the courage to do.

Did you attend school for fine art or design or Communications?
While I did my undergrad school in Manufacturing Engineering at Anna University in Tamil Nadu, I’ve since completed my Masters Program in Global Strategic Communication at Florida International University as well as an Art Direction Degree from Miami Ad School.

Tell us about your awards?
While it is an ongoing journey, some of the recent awards I’m proud of are the Vega Digital Award 2021 for my Project #PutAPinInIt. I also recently received a Graphi Gold for creating a social protest poster regarding on overconsumption of digital media. We also received the honour of having one of designs be used as the official Poster for the Cinema Italy Festival 2019 that takes place annually in Miami.

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Lay’s : Student Work From Miami Ad School

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Advertised brand: Lay’s
Advert title(s): #SaltyNotSorry
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Manolo Garcia
Art Director: Tassia Valim
Copywriter: Skyler Braswell, Luvkumar Khemlani
Design: Tassia Valim
Short rationale: “#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.”

Rahul Gate

Rahul Gate : In A Chat With An Advertising Creative

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Rahul Gate is an Associate Creative Director with the MullenLowe Lintas Group.

Why are you into Advertising?
There is always a scope to do something new or different when you are working in advertising. Getting to work on multiple brands and to come up with a new idea or design is a every day challenge which I love as a creative person and it keeps me going.

Did you attend school for fine art or design or Communications?
Yes. I am a commercial arts graduate from Abhinav Kala Mahavidyalaya, Pune.

Were there any particular role models for you when you grew up?
My Parents are my role model. Their ideals, struggles and involvement in social work over the years has the biggest impact on my life growing up.

Who was the most influential personality on your career in Advertising?
There are more than one. Kaushik Saha from Pune gave me my first opportunity in advertising, Keigan Pinto for encouraging me to think holistically and Shailesh Khandeparkar for pushing me further in my design skills.

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United Nations : Student Work from Miami Ad School

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Advertised brand: United Nations
Advert title(s): Razzle Dazzle
Advertising School: Miami Ad School San Francisco
Art Director: Aarti Thamma

According to Statista, as of May 2020, around 30 countries across the world reported ongoing armed clashes between state forces & or rebels. The world is at war, with many innocent lives lost, families separated & displaced. But in better parts of the world, where people have only heard of war as a thing of the past or something that happens in other places, war is often forgotten, ignored, or even covered up by the media that focuses on shiny things.
Because, if something doesn’t happen in front of our eyes or to us, we forget that it exists.
It is important for the world to come together to stop the war, create homes for those who have suffered, and rebuild society without differences. Therefore, we introduce this poster, Razzle Dazzle.

The Razzle Dazzle is a concept that derives from the dazzle camouflage design concept that was introduced during World War to disguise warships during battle. We take this concept that was used during the great war and create awareness about the war that is currently happening.
The poster is a disguise. At its first look, it is a dazzling design that attracts the eye. But there is something hidden in the design which one will be able to see only when they are ready to see it. We encourage viewers to take a closer look, when they see it, they will see a number of warships hidden in the poster.

Sometimes, we choose to ignore conflict & those who are suffering from it, but it still exists, just camouflaged by the noise of the world.