Creative

Creatives from around the world.

#MaskUp by Monkey Wrench, Kolkata

SYNOPSIS

#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let’s be cautious, let’s play safe.

CREDITS

Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee

#MaskUp By Monkey Wrench, Kolkata
#MaskUp By Monkey Wrench, Kolkata

Polar Electric by Monkey Wrench, Kolkata

Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.

Headline: Polar Electric brings social message forward – iss Holi, bura na bano!

While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.

Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.

Jaspreet Singh : Graphic Design

Jaspreet is a visual designer, a paper craft-artist and a metaphysical enthusiast from New Delhi. He focuses on innovation by merging different thoughts and principles to come up with his own conception. His works present the elements of connection and simplicity, which is present within everyone.

Why are you a Graphic Designer?
I love visual storytelling and graphic design works as a great tool for this form of communication.

Did you attend school for fine art or design?
Srishti School of Art, Design and Technology in Bangalore, India

You have a distinct style of Design. How long did it take you to develop your style?
It takes time for anyone to develop their style, till then it’s a fun journey of exploration and experiments.

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Sandesh Gaikwad : Art Director

Sandesh Gaikwad, graduate from Sir J.J. Institute of Applied Art is a man of few words and more action, believes in simplicity in communication so it cuts across different Target Groups.
His strong sense of visual creative presentation can make any brand come alive and get noticed.
With a career spanning over 17 years spread over top international advertising agencies – like Ambience Publicis, Grey Worldwide, Flagship Advertising etc. Currently working as a Sr. Creative Director with Multinational advertising and Design Company.
His experience across a diverse portfolio of accounts and new emerging media helps him tackle any communication challenge and deliver impactful, result-oriented solutions. He has handled many respected brands and been behind their success like – Van Heusen, Tanishq, Times Network, Vat 69, P&G, Nestle, Westside, Reliance Communications, Snapdeal, Sansui Electronics, Citibank, HDFC Mutual Funds, Himani Boroplus, Haier, UPL, Nanhi kali etc.

Why are you into Advertising?
I was always fascinated by the world of advertising. Being a 80s kid, I grew up watching iconic ads on TV, though I still remember many ads & their jingles till date. It is known/proven fact that advertising has the power of inspiring and entertaining the audience in just a few seconds. This attracted me toward the industry in the beginning. Its known that Advertising brings positive changes in the society and has started revolutions. You can find Advertisement all around us in various forms, this triggered the artist inside me and I am here. The art and creativity in industry enticed me to look more into advertising as a career.

Did you attend school for fine art or design or Communications?
I graduated from Sir J J Institute of applied art, Mumbai.

Tell us about your awards?
The real award can come in the form of audience and client appreciation, though I got a few like Abbyys, Kyoorius and Cannes for my work.

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Leo Burnett Israel and Samsung present: “Flight of the Bumblebee”

Nowadays you have to be alert, attentive, on the lookout. You’ve got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting.
It could be an elephant giving birth at the safari.
It could be a triple rainbow.
or it could be a traffic cop dancing in the middle of a busy street intersection.
At those moments, it is crucial you be able to operate and access the right camera features on your mobile at lightning speed because that may just determine whether your footage becomes the next big video sensation and ends up conquering the web.
That’s why for the launch of the new Galaxy S21 series with its advanced photography and video capturing features, we brought the story of a bumblebee that surprises a Dad making him do all kinds of goofy stuff you wouldn’t want to miss capturing. So while Dad is seen dancing to the tune of the bumblebee, his kids pull out their devices and document the moment, each using a different feature of the phone.
Watch our commercial here:

Credits:
Agency Credits: Leo Burnett Israel
Client: Samsung Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun, Meital Miller
Agency Producer: Menny Zarhia
Account Supervisor: Hagay Zaken
Account Manager: Efrat Gelfand
Director: Eran-Shushu Spanier
Production Company: Green Productions
Marcom Director: Eva Hasson

Croma by SoS Ideas, Kolkata

E-waste affects the Indian ecology adversely. Chemicals and fumes from old dumped electronic waste affect birds and animals around the country. This campaign addresses the issue directly using an Indian folk art form. The call for action asks people to call Croma Electronics, who would collect old E-waste from doorsteps and would recycle them responsibly.

Advertising Agency: SoS Ideas, Kolkata, India
Creative Director: Souvik Misra, Soubhik Payra
Copywriter: Uttaran Chaudhuri
Art Director: Siddhartha Sankar Ray
Illustrator: Tiyasa Das

Samia Singh : Graphic Design

Samia Singh is an artist, designer and musician based in Chandigarh, India. Her artistic interest lies in effective communication of new knowledge and research that may help create positive understanding and response to the emotional, social and political landscapes we live in, in order to live fuller happier lives. Creating effective moments of interaction through art and design is powerful as the experience you have is unique and stays with you – lingering and resurfacing at different points in time. Samia works across illustration, graphic design, sculpture and music to create these lucid moments.

Why are you a Graphic Designer?
I have always been fascinated by colour, light and nature. I like to capture fleeting moments in time. I like graphic design because it is a way for me to capture a feeling and play with it.

Did you attend school for fine art or design?
Yes I studied Visual Communiciation at Srishti School of Art, Design and Technology for 4.5 years in Bangalore. I also got a scholarship to study printmaking at Il Bisonte Instituto del Arte Grafica in Firenze, Italy.

You have a distinct style of Design. How long did it take you to develop your style?
Happy to answer that. When I see my work from the last ten years, I can recognise that an innate sense of humour (sometimes dark humour) and lyricism shapes my work. I look for the quirky, imperfect & innocent elements which strike a chord.

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Sonari by AutumnWinter

Advertising Agency: AutumnWinter Communications & Design
CCO & Creative Director: Karan Rawat
Art Directors: Tejas Rane, Suhas Panchal
Senior Writer: Ribayah Memon
Photographer: P Pond Sr.
Account Executive: Yesha Kavaiya
Fashion stylist: Amonwan dolly Mirpuri
Stylist assistant: Nathamon Throngchak
Makeup Artist: Kitty
Hairstylist – Tanon Tanabhataravaratorn
Production: Hiren Sonie / AL2U Production Bangkok
Producer: SpringSummer
Retoucher: P Pond
Photoshop & retouching / autumnwinter: Naresh Berde
Graphic Artist / autumnwinter: Diwakar Jakkani

Women are judged all over the world for their looks, be it the colour of their skin, their features or body type. These print ads are made to break such stereotypes. To show the world that each woman is beautiful in her own way. That real beauty lives within. That it’s important to love yourself and embrace your flaws, for all of it together is what sets you apart.

Sonari by AutumnWinter
Sonari by AutumnWinter
Sonari by AutumnWinter
Sonari by AutumnWinter
Sonari by AutumnWinter