Creative

Creatives from around the world.

Save Our Stores: Miami Ad School

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Advertised brand: Google
Advert title: Save Our Stores 
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco 
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi 
Copywriters: David Webb

Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?

Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused 
about who they can help. In such times, if you don’t ask for help, you may not get it. 

So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.

Titan ‘World Environment Day’ by 22Feet Tribal Worldwide

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In the past year, time ticked backward to a cleaner, brighter planet.
As we move forward from these trying times, let’s take a pledge to continue
giving our planet the time it needs to heal.

Agency: 22feet Tribal Worldwide
Client: Titan
Group Creative Director: Janardhan Nataraj
Group Creative Director: Mansoor Jamal 
Creative Director : Balamurugan Subramaniam 
Creative Director: Debdatta Bajpai 
Group Creative Partner: Tejas phansekar 
Content Strategist: Arjun Raj 
Client Solutions Director: Neha Shaw

Back To School with Pepsi : Student Work From Miami Ad School

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Advertised brand: Pepsi
Advert title(s): Back to School with Pepsi
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Gustavo Sanchez
Art Director: Tassia Valim
Copywriter: Tassia Valim
Illustrator: Tassia Valim
Design: Tassia Valim
Short rationale: “A dynamic and fun promo video for a Back to School campaign attracting younger audiences to Pepsi’s new app.”

Keerthy Keyan : In Conversation With An Advertising Creative

Creative, Internationalno comments

Keerthikeyan Dakshinamurthy, or simply Keerthy is an Art Director from Chennai, Tamil Nadu, India. Brought up for most of his life between Kuwait and India, he is currently based in Miami and has recently graduated with a degree in Art Direction from Miami Ad School and a Master of Science in Global Strategic Communications at Florida International University.
Keerthy is an artist, a technologist, and an art director, finding his inspiration from life around him to convey his craft. He is also passionate about surfing, football, and music (playing the guitar), traveling, and creating art along his journey.
He aspires to explore the advertising industry and all that it has to offers to create for various brands and tackle social issues by offering a voice where there is none. He hopes to one day open his own agency that focuses on creatives purely derived by new and experimental technology. His portfolio can be found at www.keerthikeyan.com

Why are you into Advertising?
Over my Career, I’ve been in sales and marketing roles across various industries. But I can honestly say that none of them gave me the happiness, satisfaction, and drive to wake up every morning like advertising did. Making the switch was one of the hardest decisions I’ve ever had to make, but today, I’m proud and grateful that I did it. It the one decision I will always be grateful for having the courage to do.

Did you attend school for fine art or design or Communications?
While I did my undergrad school in Manufacturing Engineering at Anna University in Tamil Nadu, I’ve since completed my Masters Program in Global Strategic Communication at Florida International University as well as an Art Direction Degree from Miami Ad School.

Tell us about your awards?
While it is an ongoing journey, some of the recent awards I’m proud of are the Vega Digital Award 2021 for my Project #PutAPinInIt. I also recently received a Graphi Gold for creating a social protest poster regarding on overconsumption of digital media. We also received the honour of having one of designs be used as the official Poster for the Cinema Italy Festival 2019 that takes place annually in Miami.

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Lay’s : Student Work From Miami Ad School

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Advertised brand: Lay’s
Advert title(s): #SaltyNotSorry
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Manolo Garcia
Art Director: Tassia Valim
Copywriter: Skyler Braswell, Luvkumar Khemlani
Design: Tassia Valim
Short rationale: “#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.”

Rahul Gate

Rahul Gate : In A Chat With An Advertising Creative

Creativeno comments

Rahul Gate is an Associate Creative Director with the MullenLowe Lintas Group.

Why are you into Advertising?
There is always a scope to do something new or different when you are working in advertising. Getting to work on multiple brands and to come up with a new idea or design is a every day challenge which I love as a creative person and it keeps me going.

Did you attend school for fine art or design or Communications?
Yes. I am a commercial arts graduate from Abhinav Kala Mahavidyalaya, Pune.

Were there any particular role models for you when you grew up?
My Parents are my role model. Their ideals, struggles and involvement in social work over the years has the biggest impact on my life growing up.

Who was the most influential personality on your career in Advertising?
There are more than one. Kaushik Saha from Pune gave me my first opportunity in advertising, Keigan Pinto for encouraging me to think holistically and Shailesh Khandeparkar for pushing me further in my design skills.

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