Creative

Creatives from around the world.

Sirona Hygiene by Bang In The Middle

Menstruation and puberty solutions in India is not a often spoken about. Brands normally tend to approach the subject of menstruation by being indirect and vague. The campaign was designed to bring these topics put in open and make it conversational. For a D2C brand, we needed to aid discovery of brand by being new age and sensitive.

Advertising Agency: Bang in the Middle, Gurgaon, India
CCO And Co-Founder: Prathap Suthan
Cd: Paulomi Dey
Cso: Naresh Gupta

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Titan by 22 Feet Tribal Worldwide

Client: Titan
Agency: 22 Feet Tribal Worldwide

National Creative Director: Vishnu Srivatsav
Executive Creative Director: Diya Sarkar
Group Creative Partner: Tejas phansekar
Senior Creative Partner: Pramodh Sebastin, Katherine John.
Senior Creative Partner: Nayantara Shah
Creative Partner: Rhea Kotia, Apoorva Anand
President: Preetham Venkky
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Laveena Barapatre
Client Solution Associate: Meghana Sunil

Harshada Menon : In Conversation With An Advertising Creative

Harshada Menon is a Group Creative Director at DDB India. She started her career at FCB India before moving to Ogilvy.
In 2018, she was one of the 20 women across the world, chosen for the Cannes Lions See It Be It program. She was also on the jury for the first ever Gerety Awards, awards judged by women creative leaders across the world. With an experience of over 14 years, Harshada’s work has won recognition, nationally and internationally.
Apart from being a creative leader, Harshada is a mother of a five-year old girl. She believes that the industry needs more mothers in leadership positions to make ideas more relevant and to give younger women role models to look up to.

Why are you into Advertising?
While I got into advertising by accident, I choose to stay in it by choice. Where else does one get to work on potato chips on Monday, whisky on Tuesday, a bank on Thursday and condoms on Friday? Every day brings in something new. Something challenging. Something that needs solving. The unpredictability is what I’m here for. It’s exciting and fearsome, to tell a memorable story, build a brand and sell a product, all at once. Advertising gives you an opportunity to be part of culture, or make it even. Today, advertising is so much more than just advertising. It’s equal part technology, innovation and creativity. All this is just mind-blowingly exciting for me to stick around.

Did you attend school for fine art or design or Communications?
Yes. I complete my Bachelor’s in Mass Media and then went on to study advertising at the Mudra Institute of Communications.

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Farzeen Kapadia : In Conversation With A Graphic Designer

Farzeen is a full time illustrator and graphic designer, and part time bird nerd and hoola hooper. You will often find her lurking around the Jaipur Literature Festival under the guise of Design manager, hoping to bump into a beloved author for whom she can illustrate! If she’s not working, she’s most likely lost in her world of bird watching.

Why are you a Graphic Designer?
I feel I’m best able to express my thoughts through visuals. I am always telling stories in great detail and hoping I can create for you a picture as vivid as I see. Graphic design and illustration seem to be a default choice.

Did you attend school for fine art or design?
I attended a Diploma course for Fine Arts over the weekends while I was studying Sociology in Delhi University. Right after, my fingers and mind were itching to learn more art and find the right avenue to be able to express my creativity. So I attended Srishti School of Art Design and Technology for Visual Communication.

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Craft Stories That Sell

This article is reprinted with permission from Siddhartha Banerjee’s LinkedIn page. Siddhartha is a Creative Head @ _VOIS (Vodafone Group) ★ IDEO certified Design Thinker ★ Int’l Speaker ★ NYU, HFI & IDF certified UI-UX Specialist

The Story of Story

If you are reading this article, then I’m guessing that you must have faced an audience before. On a stage. In a boardroom. Or just, you vs. you in front of a mirror. Did you hear a drum-roll constantly playing inside your head while the spotlight was on you? Or did you feel that butterfly that was desperately trying to get out? You are not alone. Honestly speaking, till a few years back, even after hundreds of presentations, I used to experience a state of numbness every time someone said, “The stage is yours”.

So what happened suddenly? What changed? No, I didn’t meet Gandalf or The Wizard of Oz. I met Jacques Prévert and the beggar. And this is how the story goes…

One day Jacques Prévert — a French poet, was walking down the street when he saw a blind homeless man begging. The sign read: “I am blind, please help.” However, his donation cup was empty. Mr. Prévert, instead of putting some money in the man’s cup, took the man’s sign and rewrote it.

A few days later, Mr. Prévert met the same beggar. This time, the homeless man’s cup was overflowing with money. So what had Mr. Prévert written on the man’s sign? “Spring is coming, but I won’t see it.”

Instead of just conveying an information i.e. I am blind and asking for an action i.e. please help, the sign now told a story.

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Titan Smart PRO by 22feet Tribal Worldwide, Bangalore

Introducing Titan Smart PRO. A watch that will bring out the PRO in you. It comes with exciting features like AMOLED Display, Built-in GPS, Body Temperature Monitor, 14 Days Battery Life and much more.#TunedInToYou for a smarter life!

Agency: 22feet Tribal Worldwide, Bangalore.
Client: Titan India
Product: Titan Smart PRO
Creative Team:
National Creative Director: Debashish Ghosh
Creative Director: Balamurugan Subramaniam, Debdatta Bajpai
Group Creative Partner: Tejas phansekar
Associate Creative Partner: Simran Aneja
Creative Partner: Naimish Srivastava
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Neha Shaw
Production House: The Bombay Ducks
Darshan Barot
Director: Rhitam Das

McKinsey : Spec Work By Miami Ad School

Brand Name: McKinsey: The Case For Her
Campaign Title: #TheUnholyGoddess
Media Type: Ambient / Outdoor
Industries: Public interest, NGO

Synopsis:
In India, people worship many goddesses, and also consider women goddesses. But still, women aren’t allowed to enter temples when menstruating, because they’re considered “impure”. #TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on the myth, to promote menstrual education in a society that truly needs it.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe, Saloni Mittal

Dove Men+Care : Spec Work from Miami Ad School

Brand Name: Dove Men+Care 
Campaign Title: The Non-tradable Bond
Media Type: Experiential / Outdoor

Description:
Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?

So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe