Brand Name: McKinsey: The Case For Her
Campaign Title: #TheUnholyGoddess
Media Type: Ambient / Outdoor
Industries: Public interest, NGO

Synopsis:
In India, people worship many goddesses, and also consider women goddesses. But still, women aren’t allowed to enter temples when menstruating, because they’re considered “impure”. #TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on the myth, to promote menstrual education in a society that truly needs it.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe, Saloni Mittal