Brand Name: Dove Men+Care
Campaign Title: The Non-tradable Bond
Media Type: Experiential / Outdoor
Description:Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?
So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe