Brand Name: Kings of Indigo
Campaign Title: #EqualPockets
Media Type: Integrated
Industries: Fashion

Synopsis:
DDB Berlin turns denim into a symbol for equal pay by creating the first women’s jeans collection with pockets equally as deep as men’s.

Credits:
Client: KINGS OF INDIGO:
Founder: Tony Tonnaer
Managing Director: Elisabeth Verheijen
Communication: Ana Vujanić
Illustration: Salimah Gablan

Agency: DDB BERLIN
Chief Creative Officer: Dennis May
Managing Directors Creative: Jan Harbeck, David Mously
Creative Director: Patrik Lenhart
Senior Art Director: Marco Lemcke
Copywriter: Maximilian Müller
Art Directors: Alice Rotelli, Sirena Grace Martinelli
Junior Creative: Hitarthy Shah, Rohit Wani, Vaishnavi Rai