Agency: Monkey Wrench Communications Pvt. Ltd.
Creative Director: Tamal Talukdar
Creative Supervisor-Art: Koushik Jana
Art: Director: Koushik Jana
Copywriter: Tamal Talukdar
Client Servicing – Head: Kusumanjan Banerjee
Client Servicing: Priyabrata Maity
Agency: Monkey Wrench Communications Pvt. Ltd.
Creative Director: Tamal Talukdar
Sr. Art Director: Prakash Mahapatra
Copywriter: Srinjani Roy
Client Servicing Head: Kusumanjan Banerjee
Client Servicing Executive: Priyabrata Maity
Durga Puja – the October Fest of Eastern India, is not only the biggest festival, but something Bengalis plan their year around. And a pen plays an indispensable part in it. Be it assigning Bhog coupons, making the list of shopping essentials for rituals, or doing the rounds for donations – one just can’t do without a pen. Celebrating this and so much more, here is a campaign showing the festive madness through fun doodles that illustrate the role of a pen in major Puja moments.
Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Art Director: Koushik Jana
Illustrator: Koushik Jana
Copywriter: Ishita Chakraborty
Client Servicing Director: Kusumanjan Banerjee
Client Servicing: Anirban Banerjee
SYNOPSIS
#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let’s be cautious, let’s play safe.
CREDITS
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.
Headline: Polar Electric brings social message forward – iss Holi, bura na bano!
While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.
Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.
Advertised Brand: Nukkad Printer (An all-solutions printing hub in India)
SYNOPSIS
Durga Puja is unarguably one of the biggest carnivals in India. But above all, it is the largest festival in Bengal marking the homecoming of the Goddess Durga.
Brief: To conceptualize and execute a digital campaign in order to promote the Kolkata Nukkad Pujo Guide- a go-to guide created by Nukkad Printer Kolkata. The purpose of the guide is to help people plan a hassle-free festive programme with regard to public transport, eateries and puja sightseeing.
Challenge: Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or ‘pandals’ occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city.
Solution: Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the Kolkata Nukkad Pujo Guide online.
Media (see available options below): Digital
Advertising Agency: Monkey Wrench Communications Pvt. Ltd., Kolkata, India
Creative Director: Ashis Mridha
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Illustrator: Tamal Talukdar
Brand: SYU (a textile clothing brand based in Kolkata, India.)
Concept: Block printing is a form of dying and colouring a fabric using wooden blocks.This is one of the oldest techniques to create design and pattern on various textiles in India. Amidst the evolution of far more consistent, accurate and modern techniques of creating design on fabric, the tradition of block printing remains how it was born. Through the simple, indispensable tools like bare hands and eyes – that continue to constitute the so-called ‘technical machinery’ aspect of block printing, here’s a tribute to the lesser acknowledged assets of this beautiful field.
CREDITS
Art Director/Illustrator: Tamal Talukdar
Copywriter: Madhura Chakravarty
Madhura Chakravarty
Copywriter.
Hence, Madhura is chased by big words like imagination & dinosaurs.After a stint at Ogilvy & Mather, India, she realised she’s cut-out for a graphic design studio – a place that is disciplined to create art and further push the boundaries of copywriting by crafting content using minimal words. Madhura thinks graphic design is more of a story-teller than advertising. After working with brands like Vodafone, Greenply, ITC. Linc Pens & more, she’s currently in her fifth year of creating content that aims to sound interesting even on visiting cards.
Tamal Talukdar
Art Director.
Hence, Tamal is chased by a wild boar – in other words – deadlines. Armed to inspire the world with pixels, Tamal believes that design can never escape. Advertising might be redundant. But never design. Be it bottle caps or sauce labels or gadgets – design will always find a way to educate and simplify the needs of a consumer. After 6 long years in agencies like Law & Kenneth, Grinning Tree & Genesis, Tamal believes he has chosen the right field to communicate to the world – besides, his updates on Facebook.
