Tamal Talukdar

Durga Pooja, Nukkad Printers by Monkey Wrench, Kolkata

Advertised Brand: Nukkad Printer (An all-solutions printing hub in India)


Durga Puja is unarguably one of the biggest carnivals in India. But above all, it is the largest festival in Bengal marking the homecoming of the Goddess Durga.

Brief: To conceptualize and execute a digital campaign in order to promote the Kolkata Nukkad Pujo Guide- a go-to guide created by Nukkad Printer Kolkata. The purpose of the guide is to help people plan a hassle-free festive programme with regard to public transport, eateries and puja sightseeing.

Challenge: Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or ‘pandals’ occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city.

Solution: Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the Kolkata Nukkad Pujo Guide online.


Media (see available options below): Digital
Advertising Agency: Monkey Wrench Communications Pvt. Ltd., Kolkata, India
Creative Director: Ashis Mridha
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Illustrator: Tamal Talukdar


SYU Textiles : By Madhura and Tamal

Brand: SYU (a textile clothing brand based in Kolkata, India.)

Concept: Block printing is a form of dying and colouring a fabric using wooden blocks.This is one of the oldest techniques to create design and pattern on various textiles in India. Amidst the evolution of far more consistent, accurate and modern techniques of creating design on fabric, the tradition of block printing remains how it was born. Through the simple, indispensable tools like bare hands and eyes – that continue to constitute the so-called ‘technical machinery’ aspect of block printing, here’s a tribute to the lesser acknowledged assets of this beautiful field.


Art Director/Illustrator: Tamal Talukdar
Copywriter: Madhura Chakravarty

Madhura Chakravarty
Hence, Madhura is chased by big words like imagination & dinosaurs.After a stint at Ogilvy & Mather, India, she realised she’s cut-out for a graphic design studio – a place that is disciplined to create art and further push the boundaries of copywriting by crafting content using minimal words. Madhura thinks graphic design is more of a story-teller than advertising. After working with brands like Vodafone, Greenply, ITC. Linc Pens & more, she’s currently in her fifth year of creating content that aims to sound interesting even on visiting cards.

Tamal Talukdar
Art Director.
Hence, Tamal is chased by a wild boar – in other words – deadlines. Armed to inspire the world with pixels, Tamal believes that design can never escape. Advertising might be redundant. But never design. Be it bottle caps or sauce labels or gadgets – design will always find a way to educate and simplify the needs of a consumer. After 6 long years in agencies like Law & Kenneth, Grinning Tree & Genesis, Tamal believes he has chosen the right field to communicate to the world – besides, his updates on Facebook.