Brand: Platinum Guild of India
Campaign Name: Celebrate Heartbreak
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Since time immemorial, jewellery has been associated with all the joyous moments in life. But, it is probably our low points that teach us much more. The Platinum guild of India decided to stand beside all broken hearts and give them the strength to rise again.
Campaign name: Kama Sutra 2.0
Brand: Durex
Media: Digital
Headline and copy text: Diversity, that’s more than just sexual
Short description: Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse in representation, excluding 1 billion disabled people worldwide. That changes now.
Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners.
A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.
Schools:
Miami Ad School, Hamburg, Germany
Miami Ad school São Paulo
Art Director: Shadab Wajih
Copywriter: Caio Kochenberger
Tutors:
Frank Garcia
Giulia Magaldi
Awards:
Winner of Wood Pencil in D&Ad New blood 2020
Shortlisted in Drum Chip Shop Award 2020
Headline and copy text: It’s not about who you choose, but the reason you choose.
Short description: LinkedIn exposes the hidden unconscious bias in the industry by developing a unique captcha.
School: Miami Ad School, Hamburg, Germany
Art Director: Shadab Wajih
Art Director: Tudor Cucu
Brand: The North Face
Campaign Title: Change The Face Of It
Advertising School: Miami Ad School, Mumbai
Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Art Director – Nihal Bambulkar
Description/Synopsis:
Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.
But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.
Brand: Spotify
Campaign Title: Spotify Sign-In
Advertising School: Miami Ad School, Mumbai
Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Description/Synopsis:
There are 270 million cars in the U.S and in those cars, millions of people commute for 35 minutes each way on average, every day. However, most people are stuck in the habit of listening to the radio in their car.
How do we get people to listen to Spotify in the car?
We realized that time spent commuting is mindless and wasteful for employees. . Long hours of commuting makes employees less productive for their day ahead. On the other hand, businesses spend too much money on training their employees.
We decided to bridge this gap, by introducing Spotify Sign-In.
We changed the Your Daily Drive Playlist into a Work Daily Drive Playlist, a company playlist that all employees can listen to and learn from on their way to work. When employees Sign In to their Work Daily Drive Playlist from their commute, that will be counted as work hours.
Title: Break Up With Ice Cream
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad
Description:
Hollywood has us all fooled with the comfort food categories they show on television, so Kraft has decided to take a stand of warmth to comfort people.
Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.
Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.
Brand: Spotify
Campaign Title: Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade
Description/Synopsis:
Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.
Brand: The North Face
Campaign Name: Voice of Exploration
This project was created for One Show’s Young One’s Brief Awards and has secured a merit position.
Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.
The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.
A voice that has reached millions now emboldens the voices that couldn’t.
Credits
Copywriter: Apaar Singhal, Yashashree Samant
Professor: Deep Chhabria, Siddhi Ranade
Advertising School: Miami Ad School Mumbai
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.
Brand: +Peace
Campaign Title: The Leaders of Tomorrow.
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan
Mentor: Deep Chhabria & Siddhi Ranade
Description/Synopsis:
Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe be it India, China, or Britain. Hence, +Peace decided to take a stand. THE LEADERS OF TOMORROW – an exclusive seat at the authoritarian table for youth leaders to build and emphasize effective solutions on peacebuilding. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.
