Student Work

Wherever. Together. Student Spec Work

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.

We Didn’t Start The Fire : Miami Ad School, SFO

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Title: We Didn’t Start The Fire
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad and Josh Peterson

Description:

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t.

Sustainability needs to taste good.

Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from.

But Adnams is only one company pursuing sustainability.

What happens when other companies aren’t sustainable?

Rising tides, lakes of fire…

In other words? The apocalypse.

Link:

Shreya Mujumdar Illustration

Shreya Mujumdar : In Conversation With An Illustrator / Graphic Designer

Graphic Designer, Illustration, Interviews, Student Workno comments

Shreya Mujumdar is a communication designer navigating her way through different disciplines, focusing on illustration at the moment. Professionally delving in visual merchandising, she finds joy in watching animated movies and learning about different cultures.

Why are you a Graphic Designer?
I have always been interested in art and design from a young age and knew I wanted to do something in the creative fields for sure. Graphic design serves as an outlet to my ideas and helps give a visual identity to my thoughts. In some ways, my work is an extension of my personality.

Did you attend school for fine art or design?
I am currently a final year student at the National Institute of Fashion Technology pursuing B.Des in fashion communication.

You have a distinct style of Design. How long did it take you to develop your style?
My approach towards design depends a lot on the brief/requirements of the task at hand. As a designer, it is important to first consider the purpose of design. Once that has been established, I try ways in which I can incorporate my sense of style into the work. There is a certain aesthetic that I lean towards, either clean & simple or an illustrative approach. As I began working on different projects, my style kept developing on its own. Its been 3 and a half years of academically pursuing design which has brought my design where it is today.

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Panic Aid : Miami Ad School, SFO

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Title: Panic Aid
School: Miami Ad School San Francisco, Hamburg, Berlin and New York
Art Director: Abdo Soliman
Copywriter: Hatem El Akad, Ahmed “Reef” Radwan, and Refaat Rico

Description:

People who suffer from panic attacks are too embarrassed to ask for help when they go through one. They also constantly think that the panic attack is a heart attack and they are about to die. So Apple Watch decided to innovate in order to alleviate the social and personal stress of panic attack patients.

Link:

Talk About Menstruation In The Open : Spec Work from Miami Ad School Students

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra

Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.

Echo Dot Kids Edition Spec Ad by Miami Ad School Students

Echo Dots Kids Edition spec Work by Miami Ad School

Creative, Digital, Student Work, , , , , one comment

Advert title: Plot Twist
Campaign name: Plot Twist
Media: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, New York, USA
Advertiser: Amazon
Brand: Echo Dot Kids Edition
Art Director: Jordan Bromberg
Copywriters: Palak Kapadia, Rohit Wani

Synopsis: When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they’re simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they’re being told. Presenting Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be.

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Run The World: Miami Ad School, SFO

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Title: Run The World
School: Miami Ad School San Francisco
Art Director: Renny Eackelbary and Connor Witt
Copywriter: Hatem El Akad
Description:

In a national survey of runners, the number one thing millennial runners say they want to learn about are the best places to run when on vacation. So Brooks wanted to uphold its run happy motto by combining the two things millennials love: running and traveling.

Introducing Run The World, the program that turns new running routes into travel destinations

Link:

Time To Act : Miami Ad School, SFO

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Title: Time To Act
School: Miami Ad School San Francisco
Art Directors: Donghoon Lee
Copywriter: Hatem El Akad and Erica Yoshimura

Description:

With the rise of access to information came the rise of disinformation. What you may not know is most of this disinformation came from one place: Velez, Macedonia.They’ve spread hundreds of lies affected a national election, manipulated thousands of people. And no one has done anything to stop them…

So we The Times, the only newspaper that can be quoted in the court of law, decided to take matters into our own hands: By suing Velez. We brought them to court, citing The Defamation Act 2013. As the only newspaper that can be quoted in the court, we believe it is our duty to know times and more importantly, fight for it. And that means holding liars accountable.

Link:

iHelp : Miami Ad School, SFO

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Title: iHelp

School: Miami Ad School San Francisco

Art Directors: Donghoon Lee and Paola Delgado Cornejo

Copywriter: Hatem El Akad

Description:

In today’s world, stress, work and responsibilities are on the dramatic rise. People continue to push themselves to attain their goals and handle their responsibilities. The problem is also amplified with our dependence on and excessive use of technological devices.

The problem is that people do NOT think they should take a break. And when they do, they feel guilty because they feel the need to push themselves further. They think their body is playing tricks on them or that they are slacking off. So iHelp is here to tell you when you really need a break, and how to productively make use of one. 

Link:

Saloni Ramteke

Saloni Ramteke : Graphic Design

Graphic Designer, Illustration, Interviews, Student Workone comment

Saloni Ramteke, 20, is an illustrator based in Mumbai. Her love for drawing put her on a path to study animation and eventually take up illustration. She enjoys watching anime, working out and playing on her Nintendo DS.

Why are you an Illustrator?
I don’t know how to express this better than just saying that I love to draw.
I was going to do medicine but realized at the last moment that it wasn’t for me and decided to do what I was truly passionate about which was animation.
Having studied it for the past three years, I realized that my interests mainly lie in illustration and pre production work and hence, decided to stick to that.

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