Student Work

Body Type : Spec Work from Miami Ad School

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About the project

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.

Awards and Publications
D&AD New Blood
Wood Pencil
Published in Ads of the World
Published in Campaigns of the world
Team Members
Art Director: Rose Elise Achard
Copy Writer: Adam Braun
Creative Technologist: Sukratti Jain, Paras Juneja

Penguin ‘Naked Books’ : Spec Work By Miami Ad School

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Advertised brand: Penguin
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala, Xavi Ocana
Copywriter: Palak Kapadia
Synopsis: Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.
On its 85th anniversary, Penguin launches Naked Books – just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best – reading.

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Vogue Spec Work by Miami Ad School

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Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.

https://vimeo.com/425725245

Her Street : Spec Work from Miami Ad School

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Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

Bethany Services : Spec Work by Miami Ad School

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Credits
Copywriter: Yashashree Samant
Advertising School: Miami Ad School Mumbai

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised. Print advertisement created by Miami Ad School, India for Bethany.org, within the categories: Health, Professional Services, Public Interest, NGO.

Merit Winner at One Show Young Ones.

The New York Times : Spec Work by Miami Ad School

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Brand: The New York Times
Campaign Name: Alexa Reads The News
Contributors: Apaar Singhal, Yashashree Samant ,
Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.

Vans : Spec Work by Miami Ad School

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Copywriter: Yashashree Samant
Art Director: Xavi Ocaña, Adrianna Weinberg, Saloni Doshi
Professor: Austin DeJonge
Advertising School: Miami Ad School Mumbai, Miami Ad School Mexico, Miami Ad School Buenos Aires.

“We had to make sure skate consumers are aware of the Pro Classics and encouraged to wear them over others for their performance skate needs. We realised for real pros, skateboarding is more than a hobby, it is a sustainable mode of transportation. Vans collaborates with Google Maps to develop “Off The Road” the first navigation service for skaters with skate routes, a special skate view, and a cool way to own the streets.”

Merit Winner at One Show Young Ones

The Lay’s Ending : Lay Spec Work by Miami Ad School

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Brand: Lay’s
Campaign Name: The Lay’s Ending
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Lay’s was falling out of favour from people’s hearts. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends. So to remind people that happiness can last longer, Lay’s launched special packets which have a hidden compartment of potato chips at the bottom.