Sukratti Jain | DesiCreative

Mayor : Spec Work By Miami Ad School

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Awards and Publications
Vega Digital Gold Award
Published in Ads of the World

Team Members
Creative Technologist: Sukratti Jain, Paras Juneja

Body Type : Spec Work from Miami Ad School

About the project

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.

Awards and Publications
D&AD New Blood
Wood Pencil
Published in Ads of the World
Published in Campaigns of the world
Team Members
Art Director: Rose Elise Achard
Copy Writer: Adam Braun
Creative Technologist: Sukratti Jain, Paras Juneja

https://vimeo.com/437847368