“A person should make ladders for himself by which he can sometimes go up to heaven.” -A Rabbi who knew what he was talking about when descibing Music.

Most of us, at some phsychological level, are convinced that if shit did not happen; we would have made Music. Or better still, made “Making Music” a career. But shit happens and only a handful of us ultimately make it through. Ashu, co-founder at Blue Frog- the revolutionary integrated music project in Mumbai- is one such marvel who has been creating the most distinct sounds in Advertising in the last decade or so. “It’s absolutely and completely fun. The beauty is that I get to create a brand new musical idea and make variations on it within the specified short period of time. After having done over 4000 commercials, I’m still excited about every new one!”, says Ashu when asked about how much fun could it possibly be to create a composition on an average just 30 seconds long!