desicreative

Love Thy Body

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya

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Happydent by McCann Ericksson

Giving millions of reasons to smile.

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan

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Shakoon Khosla : Art Director at Ogilvy

I work as an art director in Ogilvy and have worked with TBWA and Rediffusion as well. Am a bit zonked out and have goldfish memory. I often forget my illustration styles and come up with new one every time : ) I like experimenting with fonts in addition to helvetica and get twitchy while using lot of bright colors together.

Why are you in advertising?
I figured out this is the only place where you can be unorganized, wear whatever you want to and get a chance to create good stuff : )
Coming back to the point, the work we churn out here has extremely short shelf life hence its fun to match up the speed. I love the unpredictableness of this place, it just doesn’t let you get comfortable with your state of mind.
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ICC World Cup 2011: Ogilvy

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director & Chairman: Piyush Pandey,
Senior Creative Directors: Heeral Akhaury, Sukesh Kumar Nayak
Copywriters: Sukesh Kumar Nayak, Lolita D’souza, Vedashree Khambhate
Art Directors: Heeral Akhaury, Vinit Sanghvi, Devang Patel
Account Management: Navin Talreja, Dharam Valia, Mudit Trivedi, Rahul Bhambri, Sukhvinder Singh Wilkhoo
Photographer: Palani Mohan
Illustrator: Deelip Khomane
Digital Imaging: Imagerom

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Ad Verbatim IV

Terence D’Costa is a dear friend and a top notch creative in the Himalayas!

WHOSE RHETORIC IS IT ANYWAY?

Interesting how greetings have evolved with time from a genuinely enquiring “how are you” to the mandatorily flippant “sup”. Movement from interest in the person per se, to interest in the person’s world has been gradual but definite. Having realized that our social interactions rest more on the eventful world we live in, we delicately moved on from “how are you” to “how’s life” and from there, on to “how are things”. And if that wasn’t enough we’ve taken our love of things even further. After all, we did need to focus a bit more on those that may be of interest to us. So we came up with “what’s new”. Which made room for the “sup” greeting – just to cater to the present and keep things hip and simple. We’ve now relegated the “how are you” for the most infrequent and formal interactions and ‘wassup’ (read ‘waddup’ if you will) for our most repetitive ones. And if you’ve begun to imagine that this is entirely an occidental aberration with no relevance to the vernacular, don’t. Far from the spiritual goodness of “namaste”, look at the current movement from “sanchai?” (a positively wishful step warmer than the comparatively objective ‘how are you’ enquiry) to “ke chha” (a blood brother of the ‘sup). Now, that’s more than a linguistic coincidence.
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