10 Downing Street Pub by Dentsu Bangalore


Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

Sujata Keshavan : Interview

Sujata Keshavan
Chairperson: Ray+Keshavan/Brand Union
Judge, Branding, D&AD awards 2014.

What does your role as a D&AD judge entail?
The D&AD awards are highly respected and are widely regarded as the Gold Standard of awards. It really means a great deal to creative professionals to win a pencil. The best thing about being a judge, is that one gets the opportunity to see the most recent, most brilliant work, the best of the best. It gives you a sense of the state of design in the world.

Komal Bedi Sohal | DesiCreative in Dubai

Ranked #1 Creative Director in the Middle East by The Big Won report 2009 and #8 Top Art Directors in the world. Komal has just come back from New York after picking up a gold, silver and bronze pencils and 6 shortlists at The One Show. She also picked up an ADC Gold Cube and a Silver Cube on the same trip. This years laurels also include a silver Andy’s, Silver Clios and gold at New York Festival. And now to Cannes.

Why are you into Advertising?
Because in the morning I love my job… by the time the day ends I hate it. Between loving and hating, I feel alive.

Did you attend school for fine art or design or Communications?
I did. BFA, M.S.U. Baroda for 4 years. My specialization was advertising. Still hazy about what I learnt.

Were there any particular role models for you when you grew up?
Honestly it was so long back I don’t remember.