NH1 : Design and Brand Consultancy, Delhi

We are a year old Brand and Design consultancy based in Delhi. At NH1, we believe design is not just a form or an idea, but an approach to creative problem solving. The journey is as important as the destination. The quality of an idea and its execution is something we refuse to compromise on. We work very closely with our clients, and they get to interact with the team directly involved in the actual design process – nothing gets lost in translation.

What made you start NH1?
My better half – my husband needed to re-locate from Bangalore to Gurgaon. With 10 years of experience under my belt working with R+K and VGC (which has been great), I didn’t want to start looking for another job… so figured why not give this a shot.

How did you get started working on brand building and corporate identities? Why not any other form of design?
So far it has been an organic process. Our first few projects were for branding – these were exciting and a lot of fun to work on. But we do focus on other verticals of design as well – currently the team is also working on Chocolate Packaging, Editorial & Web Design.


10 Downing Street Pub by Dentsu Bangalore


Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!