Viswaprasad Raju : Interview


Interview of Viswaprasad Raju– Senior Lead-Creative Process at Doo Creative, Hyderabad

I was born in a remote village in East Godavari, in Andhra Pradesh, and brought up in the outskirts of Hyderabad: around the Golconda fort in the Army quarters skirting the fort walls and around factories in Jeedimetla, thanks to my father’s stints with the Army and with HMT. I used to sketch when in school, which I started again. With more travel, I started writing travelogues. I’m currently working on a screenplay. I live with my family – grandma (95 and going strong), parents, wife, two daughters, a scurry of squirrels and a dream of going back to Europe or the National Parks of Central India whenever time permits. I collect coasters, am passionate about Tennis and I have plans to come up with creative products, say calendars and diaries using my sketches. If you find advertising missing here, read on.

Why are you into Advertising?
Somebody told that it’s a job where you can have the most fun having your clothes on. I bought into it. It is, to an extent. When your hobby becomes your job, it’s no longer a job. I am living my dream, no regrets.


Priti Nair : Interview

Why are you into Advertising?
Well frankly I finished college with English Literature and at that time the three professions were teaching (which meant I had to study more)  journalism (which I was not keen on) and advertising (that like everyone else thinks I thought was yummy to do).

Did you attend school for fine art or design or Communications?
I did a diploma course in copywriting. That kind of initially outlined even if it was scratchily so an idea about the business .it also made me do an assignment that got me a job at DART advertsing



Kerala Tourism by Stark Communications, Trivandrum

Creative Director: B R Swarup
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Concept Note:Extensive research across the last decade amongst travelers to Kerala (more international than domestic) has consistently revealed that “something” happens to them while they are here – something that alters their mindspace.

The triggers for this “something” often include the relaxed “pace” of the destination, the,
‘openness’ and warmth of Kerala and its people, or even the distinctive ‘rawness’ of the land.

The crux of the matter is that everyone seems to remember this trigger. Many are acutely aware of this epiphany, this sudden intuitive leap of understanding, caused by a seemingly ordinary, but striking occurrence.

The campaign is all about this trigger – this moment. In a manner of speaking, the campaign tries to capture the mindspace, with every frame so rooted in reality, that it more than verges on the unreal.


Rebranding done well

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: KB Vinod
Associate creative Directors: Pranav Harihar Sharma, Amol Dahanukar
Copywriter: Pranav Harihar sharma
Art Director: Amol Dahanukar



For headaches of all sizes. Stopache.

some real good work coming out from Mudra lately…

Advertising Agency: DDB Mudra Group, India
Creative Director: Ravinder Siwach
Art Director: Krupanand Sivadasan
Copywriter: Carl Savio
Photographer: Syed Zubair


Samsung Galaxy Mobile Phone by Cheil, India

Local language translator.

Advertising Agency: Cheil, India
Creative Directors: Elvis Sequeira, Vedobroto Roy, Ayon Sarkar
Art Director: Niharika
Copywriter: Elvis Sequeira, Vedobroto Roy
Photographer: Mukul Raut
Digital Retouch: Rajesh Bishwas



Penguin Books by Rubecon, Chennai

Lolita for your eyes only
Buy one Penguin classic and get another one FREE!

Advertising Agency: Rubecon, Chennai, India
Associate Creative Director: Elizabeth Jebaraj
Creative Directors: Alexander Zachariah, Meera Zachariah
Visualizer: Dharshini S Kumar
Copywriter: Sajan Prathap Singh


Tangram SA from Out Of The Box

Advertising Agency: Out of the Box, Delhi, India
Art Director: Viral Pandya, Guneet Pandya, Arvind Yadav
Creative Director: Viral Pandya, Sabu Paul, Guneet Pandya
Designer: Viral Pandya, Guneet Pandya, Arvind Yadav
Copywriters: Vaibhav Pandey, Viral Pandya, Guneet Pandya, Sabu Paul
Typographers: Arvind Yadav, Viral Pandya