Viswaprasad Raju : Interview


Interview of Viswaprasad Raju– Senior Lead-Creative Process at Doo Creative, Hyderabad

I was born in a remote village in East Godavari, in Andhra Pradesh, and brought up in the outskirts of Hyderabad: around the Golconda fort in the Army quarters skirting the fort walls and around factories in Jeedimetla, thanks to my father’s stints with the Army and with HMT. I used to sketch when in school, which I started again. With more travel, I started writing travelogues. I’m currently working on a screenplay. I live with my family – grandma (95 and going strong), parents, wife, two daughters, a scurry of squirrels and a dream of going back to Europe or the National Parks of Central India whenever time permits. I collect coasters, am passionate about Tennis and I have plans to come up with creative products, say calendars and diaries using my sketches. If you find advertising missing here, read on.

Why are you into Advertising?
Somebody told that it’s a job where you can have the most fun having your clothes on. I bought into it. It is, to an extent. When your hobby becomes your job, it’s no longer a job. I am living my dream, no regrets.