Creative

Creatives from around the world.

Polar Fans by Monkey Wrench Kolkata

July 17, 2020CreativeAshis Mridha, Debnath Biswas, Kolkata, Kusumanjan Banerjee, Madhura Chakravarty, Monkey Wrench Communications, Payel Roy, Sanjib Mondal, Suchetana Ghoshno comments

As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas

Be The Star for Lawman Jeans : Autumn Winter

July 10, 2020CreativeAmol Jadhav, Autumnwinter Communications & Design, Karan Rawat, Namrata Valecha, Parshva Doshino comments

Advertising Agency: Autumnwinter Communications & Design, India
CCO / Creative Director: Karan Rawat
Art Director: Sagar Shah
Senior Writer: Ribayah Memon
Photographer: Amol Jadhav
Senior Account Executive: Namrata Valecha
Account Executives: Yesha Kavaiya, Parshva Doshi
Stylist: Gary Robert Wallang
Makeup & Hair: Clint Fernandes
Producer: Raj Chheda / Shoot at Sight
Retoucher & Digital Illustration: Organic Image Kraft / India
Photoshop:Naresh Berde / autumwinter
Artwork & Graphic Artist: Diwakar Jakkani
Assistant to Photographer: Shreyas Surve

Superfan by Madras Global

July 3, 2020CreativeAjay S Kurpad, Ajit Devadason, Madras Brand Solutions, Sendil Kumar, Sriram Sunder, Vikram Menon, Vinay Sayano comments

The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.

Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.

With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes.

This, while also saving energy and electricity. They are ‘shaped to fly’.

Advertising Agency: Madras Brand Solutions, India
President: Vikram Menon
Senior Vice President: Sriram Sunder
Creative Directors: Ajit Devadason, Sendil Kumar
Art Directors: Vinay Saya, Ajit Devadason
Copywriters: Sendil Kumar, Ajay S Kurpad
Illustrator: Vinay Saya

Hello Winter by Autumn Winter

June 25, 2020CreativeAutumnwinter Communications & Design, Ishan Meher, Karan Rawat, Namrata Valechano comments

Advertising Agency: Autumnwinter Communications & Design, India
CCO / Creative Director: Karan Rawat
ACD: Suhas PanchalArt Director: Ishan Meher
Senior Writer: Ribayah MemonPhotographers: jeetu & kinnari J&K
Account Executives: Namrata Valecha, Parshva Doshi
Producer: Soni Hiren / AL2U Production Thailand
Stylist: Bo Lisa / Bangkok
Artwork & Graphic Artist: Diwakar Jakkani
Photoshop / Image:proshot : Naresh Berde / aw

The North Face (Spec Work) : Miami Ad School

June 19, 2020Creative, Digital, Student Work, TV SpotsKhushali Bhansali, Miami Ad School, Nihal Bambulkar, Siddhant Karale, The North Face, Vidhi Agarwalno comments

Brand: The North Face
Campaign Title: Change The Face Of It
Advertising School: Miami Ad School, Mumbai

Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Art Director – Nihal Bambulkar

Description/Synopsis:
Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

Littering Kolkata Will Kill Its Joy : Genesis Kolkata

June 18, 2020CreativeGenesis, Indrayudh Mitra, Kolkatano comments

Advertising Agency: Genesis, Kolkata, India
Creative Director / Copywriter: Indrayudh Mitra
Art Director: Khitish Ray

Supernova Design | Brand Film

June 16, 2020Creative, Digital, TV Spotsno comments

Project Description
Through intelligent strategy, beautiful design and memorable storytelling, Supernova helps wonderful products and services shine brighter so they can change the world. This brand film is a luminous explosion of colorful goodness, celebrating our studio’s passion, philosophy and feline namesake.

Supernova Design is a boutique design and animation studio founded by sisters Asavari & Shaivalini Kumar so they could join forces and make awesome work together while living far apart. Their remote team comprises of a multicultural collective of artists that are spread across India, US, Denmark, and Columbia. Combining expertise in communication design and animation direction, Supernova has created award-winning independent short films along with work for clients like Youtube, Google, Slack and Adobe. – www.supernovadesign.net

Brand Bazooka Work Against Child Abuse

June 11, 2020Creativegurgaon, Sabu Paul, Sonu Chandrano comments

Advertising Agency: Brand Bazooka Advertising, Gurgaon, India
Creative Director / Art Director: N Satheesh Kumar
Creative Director / Copywriter: Sabu Paul
Creative Director: Vineet Karwal
Art Director: Sonu Chandra
Art Director / Illustrator: Rajnish Kumar Singh
Additional Credits: Sadhana Karwal

Spotify (Spec Work) by Miami Ad School

June 9, 2020Creative, Digital, Student WorkKhushali Bhansali, Miami Ad School, Siddhant Karale, Spotify, Spotify Sign-In, Vidhi Agarwalno comments

Brand: Spotify
Campaign Title: Spotify Sign-In
Advertising School: Miami Ad School, Mumbai

Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale

Description/Synopsis:
There are 270 million cars in the U.S and in those cars, millions of people commute for 35 minutes each way on average, every day. However, most people are stuck in the habit of listening to the radio in their car.

How do we get people to listen to Spotify in the car?

We realized that time spent commuting is mindless and wasteful for employees. . Long hours of commuting makes employees less productive for their day ahead. On the other hand, businesses spend too much money on training their employees.

We decided to bridge this gap, by introducing Spotify Sign-In.

We changed the Your Daily Drive Playlist into a Work Daily Drive Playlist, a company playlist that all employees can listen to and learn from on their way to work. When employees Sign In to their Work Daily Drive Playlist from their commute, that will be counted as work hours.

Comfort Knows No Companion: Miami Ad School

June 4, 2020CreativeHatem El Akad, Miami Ad Schoolno comments

Title: Comfort Knows No Companion
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad

Description:

Comfort should always come first, no matter the consequences. Purchasing and wearing a pair of Crocs is a serious and personal life-threatening commitment. It is not for everybody, but it is definitely the choice for those who favor comfort above everything else.