Advertising Agency: Wunderman Thompson, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / VP: Arjun Mukherjee
Senior Creative Director: Diptanshu Roy
Art Director: Sourish Mitra
Copywriters: Arjun Mukherjee, Anurag Acharya
Illustrator: Sourish Mitra
Advertising Agency: Tag Vinnatti, Mumbai, India
Creative Directors: Mahesh Salgaonkar, Anand Nair
Associate Creative Director: Rajesh Raghoba Panchal
Copywriter: Anup Toms Alex
Account Supervisors: Saugata Mitra, Mansi Vora
Title: AZAADI KA RANG SAFED BY YUWEUS, KOLKATA
Agency: YUWEUS, Kolkata, India
Creative Heads: Sanjeev Dassani & Aanton Mookherjee
Shruti Anand is a Visual Communication Designer based in Delhi, India and a Co-founder of LSD, Learn Something Different. LSD is a platform where one nurtures the inner creative hidden inside each one of us and is a space where all aspects of creativity come together to celebrate the diversity in articulation and expression. She is also an ardent adorer of all animals, a budding sculptor who likes creating funky ceramic masks and has a second degree black belt in karate!
A little about yourself:
I am a Visual Communication Designer based in Delhi, India and a Co-founder of LSD, Learn Something Different. LSD is a platform where one nurtures the inner creative hidden inside each one of us and is a space where all aspects of creativity come together to celebrate the diversity in articulation and expression. Also, I am an ardent adorer of all animals, a budding sculptor who likes creating funky ceramic masks and has a second degree black belt in karate!
Why are you a Graphic Designer?
It has always been quite intriguing what emotions and thoughts the first cave painter’s prehistoric art piece evoked in the people around her/him/them. It is absolutely mind blowing the infinite range of emotions graphics can evoke in humans and animals. There is just something art does that words can’t convey. Like Edward Hopper once said, “If I could say it in words there would be no reason to paint.”
Graphic Design quite literally means visual communication. All designers and artists are the bridges between thoughts and words. To be able to design the perfect visuals to translate the client’s thoughts into the vivid words they want to convey is the creative process that excites me the most and which is why I chose the path of a Graphic Designer.
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Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Directors: Amit Damani, Krutika Vernekar
Art Director/ Illustrator: Kamakshi Shirodkar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP
Tell us a little about your outfit EtchDesign. What do you do?
We are a communication design firm inclined towards almost everything thatis vaguely related to design. Armed with a team of passionate experts, we offer a diverse mix of the tangible and intangible aspects of design – from branding & identity design to environmental & spatial design, event design & event collaterals to packaging, print, web interfaces and digital graphics. Not limited to just this, we like to get our hands into every newfangled idea that comes our way.
We love to collaborate and work with inspired photographers, copywriters, printers, architects and other creatives who bring sparkle to our ideas and can make the end result better than imagined.
Our pursuit to capture the spirit of what our clients want to communicate is strengthened by the relationship we share with them.
We are all about building that great experience.
What made you start EtchDesign?
Ever since I understood design, I loved it and wanted to be a part of it. After getting into NIFT (in one shot – woohoo), I became even more confident of my passion. After some valuable work experience at various companies, I set up my own studio, one of the first communication design studios in Jaipur city.
Indians love to end their meal with desserts. They are known for their sweet tooth. Even if they are diabetic, they still give in to their craving for sweets.
Nothing can be done to treat the sweet tooth of Indians. Thankfully there is Vogo to manage the Post Prandial Hyperglycemia efficiently.
Advertising Agency: Peepal Tree, Pune, India
Creative Director / Copywriter: Priya Gupta
Art Directors / Illustrators: Ram Gore, Uddhav Shinde
Thane Festival needed to stand out as a distinct congregation of artists than other art festivals. We designed the communication with an objective to connect with the elite and genuine art lover. The campaign was an instant hit and was successful in grabbing eyeballs.
Advertising Agency: Ascend Adcom, Mumbai, India
Chief Creative Officer / Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Directors: Vinayak Bendre, Shirish Lalge
Campaign name: Kama Sutra 2.0
Brand: Durex
Media: Digital
Headline and copy text: Diversity, that’s more than just sexual
Short description: Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse in representation, excluding 1 billion disabled people worldwide. That changes now.
Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners.
A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.
Schools:
Miami Ad School, Hamburg, Germany
Miami Ad school São Paulo
Art Director: Shadab Wajih
Copywriter: Caio Kochenberger
Tutors:
Frank Garcia
Giulia Magaldi
Awards:
Winner of Wood Pencil in D&Ad New blood 2020
Shortlisted in Drum Chip Shop Award 2020
Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
Idea: Amul 90% Dark is amongst the darkest chocolate available in India. The taste of this dark chocolate is a surreal experience, difficult to describe in words. So we created our own visual interpretation of the experience of tasting 90% Dark chocolate.
Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor: Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade
