Creative

Creatives from around the world.

Burger King celebrates Pride in Finland by declaring their love to McDonald’s

Creative, Interesting Things, Internationalno comments

During Helsinki Pride, Burger King declares their love to McDonald’s with the painting “Love conquers all”, which shows their mascots embracing each other.

Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes. 

“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.

“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins”, continues Kasila.

The creative partner behind the idea and campaign is TBWA\Helsinki, and the media partner is Virta Helsinki.

Bethany Services : Spec Work by Miami Ad School

Creative, Student Work, no comments

Credits
Copywriter: Yashashree Samant
Advertising School: Miami Ad School Mumbai

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised. Print advertisement created by Miami Ad School, India for Bethany.org, within the categories: Health, Professional Services, Public Interest, NGO.

Merit Winner at One Show Young Ones.

Vans : Spec Work by Miami Ad School

Creative, Student Work, , , , , , , no comments

Copywriter: Yashashree Samant
Art Director: Xavi Ocaña, Adrianna Weinberg, Saloni Doshi
Professor: Austin DeJonge
Advertising School: Miami Ad School Mumbai, Miami Ad School Mexico, Miami Ad School Buenos Aires.

“We had to make sure skate consumers are aware of the Pro Classics and encouraged to wear them over others for their performance skate needs. We realised for real pros, skateboarding is more than a hobby, it is a sustainable mode of transportation. Vans collaborates with Google Maps to develop “Off The Road” the first navigation service for skaters with skate routes, a special skate view, and a cool way to own the streets.”

Merit Winner at One Show Young Ones

BiskFarm by SoS Ideas Kolkata

Creativeno comments

The film is part of Bisk Farm’s marketing campaign for the new brand – “Start a Conversation with Heylo”. As we spend our life immersed into our cellphones and other devices, the world too, turns away from us. It’s only when we open our eyes and say ‘heylo’ to the real world, everything changes! That’s the idea that has been captured in this beautifully executed film. 

The film has just been launched in the media on select national TV channels as well as Bengali regional channels. Parallelly a digital media release of the ad has also been planned.

The film was shot in Mumbai pre-lockdown but could only be finished after the unlock phase started. Souvik Misra, Co Founder, Creative & Strategy Chief of Bisk Farm’s creative agency SoS Ideas, worked closely with Vijay Singh, MD of Bisk Farm to develop and finalise idea. Anthony Karbhari of QED Films, a Mumbai-based production house, directed the film. Music was composed and sung by Nikhil D’Souza. 

Mitesh Addhate

Mitesh Addhate : In A Chat With An Advertising Creative

Creative, , no comments

Mitesh Addhate is an international Art Director & Photographer from India. He studied Art direction from Miami Ad School in Miami and worked in one of the most prestigious advertising agencies in the world – Ogilvy New York. As a photographer he captures the inner emotions via his photography to tell a story that connects with every individual that comes across his work. He believes the secret to everything is in the nature and works to capture those moments that tells lot more than just a story. In his free time, he loves to do reverse advertising, socialize and go for a walk on the streets on New York to re-energize his creative side. 

Why are you into Advertising?
Advertising has always fascinated me with the power that it holds in inspiring the audience in a matter of just 7 seconds. Those 7 seconds could bring a positive change in the society and start a new revolution. The amazing creativity in those ads enticed me to look more into advertising as a career and eventually into art direction and I can proudly say that I have made the right choice. Advertising is all around us and we have been doing it since our birth. From advertising ourselves to our friends, to our parents and to the society we live in. It feels great to create work that could bring a positive change in the society and I have been lucky enough to be able to do such work. The satisfaction of being able to contribute towards making someone smile even in their tough times through our work is what excites me to work in the industry. It makes me love what I do even more after hearing people talk about the work that I was a part of.

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