Rohan Joseph

Save The Soil

Save Soil by Madison BMB

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Soil and land are finite resources. While most other resources get replenished from time to time, the amount of soil in the world is only seeing a rapid decline. At this rate we are staring at famines and hectares of land turning into deserts in a not so distant future. But how do we make the world aware of this uncomfortable reality?

Approach:
An uncomfortable reality needs uncomfortable truths to be called out for it to be noticed. We have used provocation as an approach to ruffle the readers and make them aware of the grave reality.

Senior Creative Director (Copy): Rohan Joseph
Senior Creative Director (Art): Vallabh Yeolekar
CCO and CEO: Raj Nair

Save The Soil
Save The Soil

Vistaprint by Madison BMB

Creative, , , , , no comments

To promote non-tearable visiting cards in a quirky way, we showcased three situations where a visiting card could go through very hostile conditions.

Print advertisment created by Madison BMB, India for Vistaprint, within the category: Professional Services.

Advertising Agency: Madison BMB, Mumbai, India
Art Director: Vallabh Yeolekar
Copywriter: Rohan Joseph
Illustrator: Sunil Garud

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Vistaprint by Madison

Vistaprint by Madison BMB

Creative, , , no comments

Advertising Agency: Madison BMB, Mumbai, India
Art Director: Vallabh Yeolekar
Copywriter: Rohan Joseph
Illustrator: Sunil Garud

 

To promote non-tearable visiting cards in a quirky way, we showcased three situations where a visiting card could go through very hostile conditions.

Print advertisment created by Madison BMB, India for Vistaprint, within the category: Professional Services.

Vistaprint by Madison

Vistaprint by Madison