Advertising Agency: Wunderman Thompson, Bangalore, India Chief Creative Officer: Senthil Kumar Executive Creative Director / VP: Priya Shivakumar Creative Director: Pradeep Ravindran, Deepak Manohar Art Director: Aswathy Manmadhan Copywriter: Aakarshita N
Fake news gets exaggerated until there are real world consequences. Plagued by confirmation bias and social proof, people don’t think twice before sending out fake news. Hello, a chat based app, has come up with an innovative technology that shows you the source of where your news comes from. With the power of this new technology, Hello implores you to BREAK THE CHAIN.
This campaign won Young Lions India for Print. The second round of the competition was over 48 hours and this qualified as the winner.
Print advertisement created by Wunderman, India for Hello, within the category: Electronics, Technology.
Brand: Lego Campaign Title: Lego Models of United Nations Advertising School: Miami Ad School, Mumbai.
Personal Credits: Copywriter: Anisha Chavan, Nagma Dhingra Art Director: Nihal Bambulkar, Kanchi Undevia Mentor: Deep Chhabria, Siddhi Ranade
This piece has won Bronze in Summit Awards 2020.
Description/Synopsis: Teenagers like Greta Thunberg have proven that they have creative solutions to save the world. But with social distancing amid COVID-19, events are cancelled everywhere. However, ideas can not be isolated. Presenting Lego Models of United Nations, an online forum for the youth to discuss world problems using LEGO. Teenagers can pick various causes and share their creative solutions to save the world from their homes.
Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated a consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.
Awards and Publications Vega Digital Gold Award Published in Ads of the World Summit International Silver Award
Team Members Creative Technologist: Sukratti Jain, Paras Juneja, Justus Rozenkranz
“A few old people is no reason to shutdown a whole country” – that’s how our latest campaign for the “Mediterranean Towers” Senior Living Residence kicks off. When the Pandemic struck, it soon became apparent senior citizens were especially at risk of contracting the covid-19 virus. So people were told to respect social distancing and families were warned to stay away from grandparents and elderly citizens lest they spread the virus to them.
Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors – blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly. Posts where they were fast to offer up ghetto like solutions.
Most senior living chains had remained quiet during the lockdown – too afraid to advertise lest they draw fire and be painted as ‘houses of death’. Well the residents of the “Mediterranean Towers” Senior Living community thought differently and had a message for people they thought it was about time they heard.
So we scoured the net and social media and embarked on a campaign that took the most authentic comments and posts, straight from people’s feeds – and slammed them right onto the “Mediterranean Towers” elderlies reality, where our seniors stood proud and showed people exactly who they are : strong, independent, knowledgeable, creative, life loving people who can look just fine after themselves – thank you.
Credits: Agency Credits: BBR Saatchi & Saatchi Israel Client: Mediterranean Towers Senior Living CEO: Ben Muskal CCO: Yaron Perel Creative Director: Lior Meiri Copywriter: Adam Gal Art Director: Shay Israel UX/UI: Gal Mamalya VP Client Services: Lia Rosendeld Account Supervisor: Ran Danino Account Manager: Nir Daube VP Strategic Planning: Yossi ‘Joe’ Baruch Strategic Planning Supervisor: Moran Nurok Strategic Planner: Avshalom Tulipman Marcom Director: Eva Hasson VP of Production: Iris Yisraeli Traffic: Ronit Doanis Studio Director: Lea Avram Vayzer Studio: Diti Shay , Sophie Alon, Dana Schossberger, Idan Perets Production: OG Production Director: Aviv Maaravi
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.
Awards and Publications D&AD New Blood Wood Pencil Published in Ads of the World Published in Campaigns of the world Team Members Art Director: Rose Elise Achard Copy Writer: Adam Braun Creative Technologist: Sukratti Jain, Paras Juneja
Ad Agency: bepositive 24, India Creative Director: Abhishek D Shah Art Director: Gokulraj Copywriters: Abhishek D Shah, Niranjini Ravi Photographer: Muthukumar Additional credits: Siluvai Amalan
Advertised brand: Penguin Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City Art Director: Catarina Barcala, Xavi Ocana Copywriter: Palak Kapadia Synopsis: Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet. On its 85th anniversary, Penguin launches Naked Books – just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best – reading.
Artist. Daydreamer. Working as a Creative Supervisor in Wunderman Thompson, Aindrila loves to design, paint and make illustrations. She always carries a sketchbook with her wherever she travels because for her, ideas can come from anywhere .
Why are you into Advertising? I was always fascinated by the world of advertising. Being a 90’s kid I grew up watching ads on TV. Till date I remember so many ads, their jingles, the slogans and the taglines. And when I realized that I can be an artist as well as a creative in the field of advertising, I jumped at the idea of it. The best part of advertising is no matter how crazy your thoughts or ideas are, there will always be somebody who will appreciate it.
Did you attend school for fine art or design or Communications? I went to the College of Art, Delhi where I did Bachelors of Fine arts in Applied arts.
Advertised brand: Her Street Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City Art Director: Catarina Barcala Copywriter: Palak Kapadia Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice. This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.
