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Creative
Nest Safe Sleeve by Miami Ad School
Title: Nest Safe Sleeve
School: Miami Ad School San Francisco
Art Director: Neha Biluve and Renny Eackelbary
Copywriter: Hatem El Akad, Amber Jolley and Prasiddha Thiyagarajan
Description:
Owning a firearm in the United States is a fundamental right.
And over 43% of the U.S. population owns at least one firearm to feel safe and protected.
Despite the many laws in place regulating gun ownership, violent crimes continue to rise.
That’s because 79% of violent acts involve a stolen firearm.
What’s more alarming is that the shooters are taking guns from their friends and family members.
It’s time for legal gun owners to feel safe and protected with their firearms.
Link:
Unhealthy Food Is Not A Reward by K&L
Advertising Agency: K&L
Creative: Abhinav Pd
Art: Ramesh Sain
Road Safety by Ogilvy, Gurgaon
Advertising Agency: Ogilvy, Gurgaon, India
Creative Director: Shailender Mahajan
Art Director: Deepak Malhotra
Copywriter: Krishna Mani, Aastha Gandhi
Photographer: Shirish Sen
Observation – Nowadays many people walk around with headphones/earphones on while crossing the road or busy streets, leading to fatal accidents that could have been avoided. Solution – Safe Road Foundation wanted to create awareness towards this issue by showcasing how wearing headphones while roaming around on the road is as good as walking blindfolded, as people get so engrossed in the music that they fail to see and hear any imminent danger approaching them.
Ted Pedro : In Conversation With An Advertising Creative
Why are you into Advertising?
I kind of fell into it. I originally was using my design skills for my streetwear brand I started with a few friends. It was my brother who was in advertising where he would tell me more about what he was working on everyday that got me more interested. I applied the few tips he told me to implement into my brand. I enjoyed thinking and making in advertising so then I decided to take the jump and pursue it.
Did you attend school for fine art or design or Communications?
I studied Graphic Design at SAIT in Calgary. Then moved to Toronto to go to Miami Ad School.
Tell us about your awards? How has that helped your career.
It does help you stand out above the rest. I’ve won a few awards at big shows like D&AD, One Show and Clios. They for sure helped out to get me noticed while applying for jobs. I also just like the competition aspect of it, it always leads to great work.
Society Tea by Black Swan Life, Mumbai
Society Tea is a 25 year old regional Indian brand with a big market share (over 40%) in its region and a loyal customer base. It now aspires to have a national appeal as it grows beyond its core region. The brand wanted to achieve this with a new brand campaign. Serendipitously, the idea was sitting plum in the brand name itself. Flip Society Tea and it becomes Tea Society. And India is a Tea Society. Every region in India is passionate about their tea and has its own nuances in the context of how tea features in everyday life. This flip of the brand name gives the brand a slingshot moment in terms of owning the category codes itself.
Since the idea was about capturing the nuances of tea, we wanted the execution to be like a photo essay. The lens was ‘Everyday Surrealism’.
Advertising Agency: Black Swan Life, Mumbai, India
Art Director: Naisho Abraham
Copywriter: Sukumar Menon
Photographers: Rakesh Haridas, Palani Mohan
Brand Strategist: Rasika Banerjee
Account Manager: Prathyush Menon
Marketing Head: Karan Shah / Amar Tea
Connect4Climate : Tackling Fashion Industry’s Carbon Emissions
The brief of the project was to empower meaningful behavioural change towards a sustainable lifestyle among the 16-25 yer olds with the help of Connect4Climate.
The area I focused on was how fast fashion is a growing concern and to merely be a part of a social lifestyle, our consumption patterns have caused an unprecedented situation. 16-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). All of this has not only led to increased consumption of fast fashion but also a huge wastage, degrading the environment.
Instagram filters and stickers are a part of our everyday living now. #ReOOTD is a campaign to encourage Gen Z to reduce their consumption patterns by involving them in an activation campaign whereby they use the Rewear Challenge filter, challenging them to rewear an item of clothing everyday in the month of December. The challenge however is started by fashion bloggers increasing the awareness of the campaign. The campaign also includes animated stickers that people can use to make their stories interesting. This campaign was also taken live and done on a small scale.
This project won the D&AD New Blood Awards 2020 and The Wood Pencil.
Project Credits:
Art Director & Copywriter : Nithika Romy
Vrinda Varnekar : In Conveersation With An Advertising Creative
Vrinda is a 20-something writer from Pune, who loves her hometown but secretly loves Mumbai more. She also loves dogs, windy days, K3G, and is allergic to lactose, lies, and misogyny.
Why are you into Advertising?
It’s funny, but when I was a child I often found myself thinking of alternate endings to TVCs, or making up print ads in my personal diary. I find advertising to be a very thrilling blend of creativity, understanding of culture and human psychology, and of course, the power it has to make or break a brand. I have been a journalist for 3 years, dabbled in travel writing and content writing, but I find advertising to be the craziest, most amazing ride I’ve been on. It’s been 5 years, and I only love it more and more by the day!
Did you attend school for fine art or design or Communications?
I studied in Ahmedabad for my post grad- I studied creative communications at MICA.
Software Towels by PixelFox Studios
Trees, like water, are the harbingers of life. Showing a towel that’s partially soaked in water, with the drenched patch shaped like a tree, we wanted to establish that they are in need to be conserved, sustained and watered more, than cut down. This also entails planting more trees, focusing more on sustainable practices, and caring for nature, just as nature cares for us.
Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Director: Amit Damani, Krutika Vernekar
Art Director: Kamakshi Shirodkar, Mrunesh Kochrekar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP
Durex : Spec Ad by Miami Ad School
Brand: Durex
Campaign Title: Paraplay
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria, Siddhi Ranade
Description/Synopsis:
Disability sex is a notion that often remained ignored or unenlightened by the mass. Some reasons being people associating helplessness with a disability or assuming disabled people being incapable of having sex. This project not only manages to give sexual pleasures to the disabled but also brings this notion to the limelight.
