Now Listen and Feel the Original stories of Shakespeare and other classics on Penguin Audio-books.
Creative
Penguin AudioBooks by Wesually, Nagpur
Listen and feel the original autobiographies of your favorite personalities. Feel as if they themselves telling their story to you.
Prevent Pollution : Pasari Group by AdvertEyes
Presenting the Durga Puja social media campaign for the real estate brand Pasari Group. Durga Puja is a ten day annual Hindu festival that reveres and pays homage to Goddess Durga. The festival marks the victory of Goddess Durga against the shape-shifting demon ‘Mahisasur’. It epitomises the victory of good over evil. The deadliest demon humanity faces today is undoubtedly ‘Pollution’. Hence, various types of pollution are personified and given a demon-like face. The only way to get rid of these is to ‘Asur (Demon) Vadh (Destruction)’ which means ‘Destruction of the Demon’. The most harmful types of pollution has been highlighted in the campaign so that most people can relate and work towards a pollution-free environment. These types we have highlighted are ‘Dhuasur Vadh’ (Destruction of Air Pollution), ‘Kachrasur Vadh’ (Destruction of Littering), ‘Plasticasur Vadh’ (Destruction of Plastic Pollution’ and ‘Awazasur Vadh’ (Destruction of Sound Pollution).
Advertising Agency: Adverteyes, Kolkata
Account Manager: Akshat Harlalka
Creative Director: Shivam Bajaj
Associate Creative Designer: Singh Arijit
Copywriter: Aaranya Roy
LG G7 Phone by HsAD, Delhi
LG G7 with AI ThinQ Camera helps you spot what your eyes can not.
We Are Asians
Seine Kongruangkit, an Art Director and her Copywriter partner, Quynh Tran, have just finished a personal project that addresses the issue of xenophobia towards the Asian during the COVID-19 pandemic.
Here is the story about the project:
What if our Asian pride triumphed all hatred?
Since the outbreak of COVID-19, the number of racist assaults and hate crimes towards the Asian community has been skyrocketing all over the world, significantly in America. We, the Asian, are punched, kicked, spitted on, mocked, yelled at, and shooed away through no fault of our own, and mass media is flooded with heart-breaking cases.
As Asian ourselves, we are furious about this situation. But instead of adding more fuel to the fire, we decided to switch our lense and shed light on positivity: the tastiest food, the most preserved culture, the hardest-working parents, and the bravest medical staff on the front line amidst this pandemic – those are what make us Asian, and no punch, kick, spit, mockery, or yell would ever wreck our pride on the long way we have come.
Self love Skincare asks people to turn on their natural, #InSelfLoveMode!
Self love Skincare – the newest 100% vegan skincare range in India – launches its way naturally into the cruelty-free daily skincare category. Thriving on the strong positioning of ‘self loving’, the brand owns the philosophy of embracing oneself without judgement and celebrating one’s natural beauty without any filter. Commonly discussed, self love isn’t selfish or self centered. Rather it is an inclusive feeling of awareness, consciousness and self respect – often subdued in the fear of what others might think. Self love Skincare integrates self care holistically from the outside through a completely vegan way that aims to protect and nourish one’s skin while cherishing one’s real beauty on the inside.Taking forth the philosophy intelligently, the brand has roped in the naturally sassy Ananya Sen for their first set of digital films. Followed by the honest hashtag of #InSelfLoveMode, each digital film, narrates the natural goodness of each product while throwing light on the product range cleverly. Ananya Sen has performed in several notable plays, films and web series that have been broadcast regionally & nationally. She was also recently seen in A Suitable Boy on Netflix.
CREDITS:
Client: Self love Skincare
Direction & Cinematography: Subhadip Sarkar
Content: Ananya SenCreative Supervision: Sudip Dey & Madhura Chakravarty
LG Dishwasher by HSAd, Delhi
Be it a huge utensil or a huge load of dishes, LG Dishwasher is made to handle them all with its Smart Rack. So, now when you have it in your kitchen, you know you can Bring On The Biggies.
Nest Safe Sleeve by Miami Ad School
Title: Nest Safe Sleeve
School: Miami Ad School San Francisco
Art Director: Neha Biluve and Renny Eackelbary
Copywriter: Hatem El Akad, Amber Jolley and Prasiddha Thiyagarajan
Description:
Owning a firearm in the United States is a fundamental right.
And over 43% of the U.S. population owns at least one firearm to feel safe and protected.
Despite the many laws in place regulating gun ownership, violent crimes continue to rise.
That’s because 79% of violent acts involve a stolen firearm.
What’s more alarming is that the shooters are taking guns from their friends and family members.
It’s time for legal gun owners to feel safe and protected with their firearms.
Link:
Unhealthy Food Is Not A Reward by K&L
Advertising Agency: K&L
Creative: Abhinav Pd
Art: Ramesh Sain
Road Safety by Ogilvy, Gurgaon
Advertising Agency: Ogilvy, Gurgaon, India
Creative Director: Shailender Mahajan
Art Director: Deepak Malhotra
Copywriter: Krishna Mani, Aastha Gandhi
Photographer: Shirish Sen
Observation – Nowadays many people walk around with headphones/earphones on while crossing the road or busy streets, leading to fatal accidents that could have been avoided. Solution – Safe Road Foundation wanted to create awareness towards this issue by showcasing how wearing headphones while roaming around on the road is as good as walking blindfolded, as people get so engrossed in the music that they fail to see and hear any imminent danger approaching them.
