The film is part of Bisk Farm’s marketing campaign for the new brand – “Start a Conversation with Heylo”. As we spend our life immersed into our cellphones and other devices, the world too, turns away from us. It’s only when we open our eyes and say ‘heylo’ to the real world, everything changes! That’s the idea that has been captured in this beautifully executed film. 

The film has just been launched in the media on select national TV channels as well as Bengali regional channels. Parallelly a digital media release of the ad has also been planned.

The film was shot in Mumbai pre-lockdown but could only be finished after the unlock phase started. Souvik Misra, Co Founder, Creative & Strategy Chief of Bisk Farm’s creative agency SoS Ideas, worked closely with Vijay Singh, MD of Bisk Farm to develop and finalise idea. Anthony Karbhari of QED Films, a Mumbai-based production house, directed the film. Music was composed and sung by Nikhil D’Souza.