admin

Maya Pillai : Interview With A Photographer/Graphic Designer/Artist

Part-time photographer, part-time cat-stalker. She pays her bills by training school teachers in the art of Design thinking and creative classroom techniques. She burns the midnight oil while trying to figure out how best to combine pencil with a roll of film.
Why are you a Communications Designer?
I have always loved to talk, take pictures and draw. In that order. So becoming a communication designer just sort of happened without my doing much.

Did you attend school for fine art or design?
I went to Symbiosis Institute of Design for their undergraduate program in Graphic design, following which I went to the National Institute of Design to pursue a masters in Photography.

(more…)

Apeksha Gupta : Graphic Design

Apeksha has conceptualized and executed projects for prominent brands across different industries. Her heart lies in branding and identity, illustrations and typography. She loves to experiment with different medias. Design takes her to another world, another place all together. Dog Lover. Divergent. Imaginative.

Why are you a Graphic Designer?
I think I have always had a strange attraction towards art, drawing, colors and paints. It has been more than an interest since I was a kid! Also, I think it gives me pleasure to fix what I feel needs to be, be it a TV remote that’s not working or a ‘not so happy’ person’s mood! I like listening to people and helping them out in any way that I can! And I think I can do both by being a Graphic Designer!

(more…)

Perceive the Unperceived by independent

Advertised brand: Educational Company
Client: Cerebral Pandits
Advert title: Perceive the Unperceived
Advertising Agency: Freelance, Pune, India
Concept / Art: Ashwin Hirwe
Copywriter: Amol Mahajan

Short Rationale:
Campaign Rationale: Being successful doesn’t always involve doing things differently, sometimes it can be perceiving them in a ‘never-before’ way. Sustaining in this competitive world is all about enhanced perception, flawless judgement, concrete reasoning and logical thinking. This creative campaign promotes ‘cerebral pandits’ and its idea of expanding the cognitive horizons and perceiving things at a macro level. At cerebral pandits, we create innovative educational products and provide comprehensive mind-training workshops helping you to excel in all aspects of life.
The more you ‘Perceive the Unperceived’ the more you attain success.

 

Perceive the Unperceived by Ashwin Hirwe

Perceive the Unperceived by Ashwin Hirwe

(more…)

Sam Mohan : Interview with a Photographer

Sam Mohan might be considered one of the most versatile photographers among his peers. He has the intrinsic ability to switch rather smoothly between different genres of photography be it fashion or documentary, people or product, landscapes or architecture, and yet maintain his own individual style through it all. It is this ability that makes him a master of the art in his own right. His most exciting works showcase a play of light & color that makes the viewer transcend into the image itself. His images have a visual texture that borders around the surreal. It is seldom one can see this on everyday images.Sam Mohan’s images are beautiful because he sees them that way.

He has been signed up by Yellow Korner France for his work from the series ‘Killing the Stereotype’. This is being showcased in 85 galleries around Europe currently. He has been commissioned by The Times UK, Children’s Heart Link USA, Samvirke Magazine Denmark, Nature Magazine, UK and several other magazines across the country and globe to breathe life into some fascinating stories about people and places. He has also recently been invited by the town of Urk, Netherlands to do portraits of people from the beautiful fishing village. His commercial clientele include Puma, Nike, Lenovo, Aditya Birla Group, Titan Fastrack, Titan tanishq, Titan Sonata, BMW, Britannia, TVS, Pepsi, Sab Miller, Prestige Estates Pvt Ltd, Wildcraft, DHL, Bulchee to name a few. Sam Mohan lives and works out of Bangalore, India.

Why are you a photographer?
My dad was in the Indian army and every time he came back home on a holiday he would bring back pictures of all the places that he was posted at — which were far and beyond. It amazed me that there was such a different world out there. It sparked curiosity in me as a child. This world and different worlds like it had to be experienced and captured. Photography it seemed was the only way I knew how to.

(more…)

Self Promotional by Hyper : Social Media Experts

One million people like you, like you. Easily the most browsed social network around, Facebook boasts of over 100 million users in India alone. Clearly, if there ever was a right place-right time, this is it. Cash in on the social media opportunity now. Contact Hyper, the social media experts.

Advertising Agency: Animal, New Delhi, India
Creative Director: Kunel Gaur
Art Directors: Kunel Gaur, Sharon Borgoyary
Copywriters: Anindita Das, Tenzin Wangdi
Illustrators: Kunel Gaur, Sharon Borgoyary, Jayesh Seth

hyper01

(more…)

Swipe Smartphones by Seagull Advertising

Advertised brand: Swipe Smartphones
Advert title(s): Don’t talk while driving
Headline and copy text (in English): It is no longer a phone when you use it while driving.
Advertising Agency: Seagull Advertising, Pune, India.
Creative Director: Sanju Ayyar.
Art Director: Shailesh Meshram, Nitin Shendge
Copywriter: Sanju Ayyar.
Photographer: Pritish Upasni

 

Suman Das : In A Chat With A Senior Creative Director

A bookworm, a foodie and driven by the passion for advertising he went extra miles trying his hands at possibly everything related to advertising. By profession a clinical nutritionist, he always knew he was meant for advertising.  Suman works with Wex Inc, Kolkata.
 
“There are so many problems – disease, hunger, poverty, racial and religious intolerance, crime, personal distress and failure – but each of these problems provides opportunities to make a true difference. It works the other way as well. Bringing fun, laughter, success and happiness are equally important. I apply my expertise, skills and talent to be a force for good in the world.”

Why are you into Advertising?
I had an unconscious brush with advertising the first time. It was an audio-visual advertisement. I was a baby, hungry and crying for food while my mother was my TG. That is how it all started! It’s a part of life. Nobody can live without it.
(more…)