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Suman Das : In A Chat With A Senior Creative Director

Interviews4 comments

A bookworm, a foodie and driven by the passion for advertising he went extra miles trying his hands at possibly everything related to advertising. By profession a clinical nutritionist, he always knew he was meant for advertising.  Suman works with Wex Inc, Kolkata.
 
“There are so many problems – disease, hunger, poverty, racial and religious intolerance, crime, personal distress and failure – but each of these problems provides opportunities to make a true difference. It works the other way as well. Bringing fun, laughter, success and happiness are equally important. I apply my expertise, skills and talent to be a force for good in the world.”

Why are you into Advertising?
I had an unconscious brush with advertising the first time. It was an audio-visual advertisement. I was a baby, hungry and crying for food while my mother was my TG. That is how it all started! It’s a part of life. Nobody can live without it.
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Russell Barrett : In A Chat

Interviews, , , no comments

Russell Barrett is a Managing Partner and CCO at BBH India.

Why are you into Advertising?
I write well and I’m good at telling stories. There are few options left for people with those skills. Legally.

Did you attend school for fine art or design or Communications?
I studied English Literature. No gainful employment is possible with that degree.

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Eggfirst : Agency Profile

Agency Profiles, , 4 comments

Eggfirst is a full-service, mid size advertising agency offering end-to-end creative solutions. It is now a ten-year case study of value creation and building beliefs. It’s passionate about delivering what is now known as ‘Eggfirst quality’. The team is an embodiment of the ‘work hard play hard’ work ethic.

What made you start Eggfirst?
I was in the thick of marketing strategy and consulting before I started Eggfirst. I wanted to get closer to consumers and connect with them some more. There’s nothing like advertising that touches human lives and changes behaviours; perhaps on a daily basis. Equally importantly, advertising is one step closer to action than consulting advisory. It helps us make a visible tangible difference to the lives of our clients and their consumers.
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Ian Pereira : In A Chat With A Photographer

Interviews, Photographers, , , , , , 22 comments

Ian grew up in Colaba. He was educated in Mumbai and graduated with a B.Com degree. He went to London in 1979 and studied photography at the Polytechnic of Central London, UK and worked at Colorama Processing labs too. Spent 3 months in Chicago assisting various photographers. In 1984, Ian returned to Mumbai and begun his career as an Advertising & Industrial Photographer and have successfully completed 30 years in the profession. He specializes in Still Life, Industrial, Jewellery, Food, Industrial and Product Photography.

Why are you a photographer?
As a teenager I began to love photography. My Dad is a serious amateur photographer. I got interested in photography and on a holiday, one day, he let me use the camera. My parents then realised that I had some talent and encouraged me to pursue photography as a career. They then sent me to London to study photography

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Do you remember any decisive moment when you felt “I want to be a photographer”?
As I mentioned, my talent for photography was obvious from a young age. My parents took us on a holiday to the UK and US in 1976. I shot a lot of images on the trip. My Dad, who was Co-founder of Chaitra Advertising, was able to use one of the images of the Statue of Liberty that I had shot, in an advertisement. It was then that I decided that I would make a career out of photography

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Our Little Studio : Disha Gupta Sangal

Creative, Graphic Designer, Interviews5 comments

 

Disha Gupta Sangal, a Graphic Design Consultant and founder of ‘Our Little Studio’ graduated from Wigan & Leigh College with a degree in Graphic Design. With an experience of 5 years in the industry, Disha has developed a good understanding of clients and their design briefs. For her graphic design is about the perfect fusion of passion and knowledge. She specialises in Identity, print, illustrations and icons. She has recently started her own venture ‘Our Little Studio’. One can see and appreciate  portfolio here and she blogs here.

A little about your outfit “Our Little Studio.”
Our Little Studio is only 4 months old, a graphic design start-up, based in New Delhi. We believe in creating the wow factor with every design to ensure that our client’s products stand out amongst all the competition. Logo Design, Branding, Illustrations, Icons and Print design is our key areas.
Is Our Little Studio primarily an illustration and design company? Do you also work on brand building and corporate identities?
I am looking forward to work on brand building and identities .

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Currently I am working alone, I prefer working on project basis to avoid an unwanted pressure of deadlines. I like to put my efforts in one or two project at a time, this helps to give quality work and my clients don’t need to worry about the deadlines.

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Super-Pharm Drugstore by BBR Saatchi & Saatchi Israel

Creative, Internationalno comments

To communicate their summer sale, drugstore chain Super-Pharm together with agency

BBR Saatchi & Saatchi Israel created a commercial featuring modern dancing choreographed and executed by The Inbal Pinto and Avshalom Pollak Dance Company.

 

Advertiser: Super-Pharm
Agency : Baumann Ber Rivnay/Saatchi&Saatchi
Director: Ram Baruch
Agency CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Idan Levy
Art Director: Tani Zipper
Copywriter: Eran (Shushu) Spanier
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Shani Shaul
Account Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
VP Strategy: Shai Nissenboim
Strategic Planner: Lora Goichman
Choreography & dancers : Inbal Pinto and Avshalom Pollak Dance Company
Lead Presenter: Suzanne Meyer
D.O.P : Emmanuel Kadosh
Editor: Dedan Ouziel
Set Designer: Samuel David Ben-shalom
Wardrobe Designer: Maor Zabar
Music: Shmulik Noifeld & Avi Belleli
Production Company: Shoshi & Udi Productions
Production House : Broadcast Media