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Super-Pharm ‘The Blind Brushing Test’ by BBR Saatchi & Saatchi

Digital, International, TV Spotsno comments

Every little girl would agree: brushing your hair can be a real nightmare. Especially when dad does it for you. Or is it Mom?

Well, there is always one parent who does it better, smoother and less painfully.

It’s a time old theory any little girl can tell you is proven. But we decided to put it to the test anyway and then we changed one of the variables:

We introduced Super-Pharm’s new Wet Brush in the equation. Now who brushes better? Mom or Dad?

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
Brand: Life Private Label Brand
Product: The Wet Brush (hair brush)
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
VP Production/ Content: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Group Account Head: Shani Shaul Vengosh
Noa Sharf: Account Supervisor
Stav Hershkovitz : Account Executive
Shai Nissenboim: VP Strategic Planning
Roni Arison: Planning Supervisor
Ronit Doanis: Traffic Co/Ordinator
Bonamaze: Production Company
Director: Guy Michael

 

Sudeepti Tucker : Graphic Design

Creative, Graphic Designer, Interviews, 2 comments

Sudeepti Tucker is a Delhi based Graphic Designer and Illustrator, and a recent graduate from the National Institute of Design. Her work is a lively mix of visual styles and themes that jump across music, mythology, nature and the mind. She finds herself happiest while lost in details.

Why are you a Graphic Designer?
When you’re small and parents push you to learn a whole bunch of different things, the only one I found myself eager about was art. It was much later that I was exposed to design as a professional pursuit and things fell into place. Design is largely about problem solving and visual design, while immediately suggests surface level engagement, is a much broader discipline. I suppose to sum it up, I’m a Graphic Designer because I enjoy using artistic tools in a deliberate creative manner to solve problems and communicate.

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Oreo by Interface

Creative, , , , , , , , , , , no comments

Advertising Agency: Interface Communications, Mumbai, India
National Creative Director: Robby Mathew
Creative Director: Ashutosh Joshi, Sricharan C
Creative Supervisors: Rupesh Gor, Asavari Mate, Adil Bamanbehram
Art Director: Siddhesh Kadam
Copywriters: Mrunal Naik, Priyanka Joshi
Photographer: Siddhesh Kadam
Visualizer: Akshay Naik
Digital Servicing: Roopesh Shah, Firdous Kazi

Splendid : Kids Try Dark Chocolate For The First Time

Creative, Digital, International, TV Spots, , one comment

Some things (not many) still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It’s not made for kids!
Splendid Chocolate: When you grow up you’ll get it

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz

Domestic Violence Against Men : Personal Spec Work

Creative, , , no comments
Advertising Type; Public Interest
Advertised brand: We Men
Advertising Agency: Personal Work
Client Servicing: Kunal Bansode
Concept / Art: Ashwin Hirwe
Copywriter: Amey
Additional credits: Amol Mahajan & Dhanashree Hirwe 
Rationale:
Over the years, the percentage of male victims of domestic violence has increased substantially. It is not always women who are left with physical and mental scars. Domestic violence against men is as distasteful as it is against women.
DOMESTIC VIOLENCE AGAINST MEN.
KNOW IT. STOP IT.

 

 

We Men By Ashwin Hirwe

We Men By Ashwin Hirwe

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What Engineers Think of Marketing : By Haptik

Digital, Interesting Things, , no comments

What do you think would happen if Engineers were asked to run Marketing? We
decided to ask a bunch of them from three different companies, and they had
some absolutely hilarious things to say.

Engineers & Marketers have always been like the two sides of a coin;
integral to a company, but never really seem to understand what each other
has to do. They’d definitely not pass a chance of taking a shot at each
other.

So we thought why not ask some of the smartest people – Engineers, what
they really think of Marketing? And this is what they had to say.

Moral of the video – However Smart, You Need To Ask The Right

​Concept By: ​Haptik Marketing Team
Shot & Edited By: Eats, Shoots & Leaves Productions

Shruti Esto : Graphic and UI/UX Designer

Creative, Graphic Designer, Interviews, , , , 3 comments

Shruti is a Graphic Designer based in Chandigarh. She is born and brought up in Shimla and studied animation & design from Arena Animation Shimla. Specializing in Digital Marketing Collaterals, User Interface Design, info graphics and Graphic Designs. She builds clean, appealing, and functional interfaces which comply with the latest web standards. She is  working in the industry for last 3 years. As a professional graphic and web designer, she brings a range of art and design disciplines to every project she works on.

“I am a Graphic Designer based in Chandigarh, But that’s just a part of it. Design is my life. It’s my roller-coaster. Without it, my world would be black and white.  After completing my course, this love of creating lead me into various directions which included becoming a vfx artist and animator. As soon as I was introduced to the world of digital graphics however, I fell in love.” I’ve got one foot in the world of digital media one in UI/UX, and a love for both.”

Why are you a Graphic Designer?
I’ve grown up like any other kid watching cartoon network or pogo. That time I always wondered how does these things are created what’s the idea behind this but never thought of making it as my career. I always wanted to something creative but it was never clear to me what. So here I’m still learning and creating something creative every day.

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Avignyata : Social Media Marketing

Agency Profiles, , , , , no comments

AVIGNYATA meaning omnipresent, is a Social media marketing firm founded by the brothers duo in order to create a marketing ripple for brands across social networks. We strive each day and consider the clients goal as our own for achieving equilibrium across digital platforms.

What made you start Avignyata?
In 2007, we anticipated that there will be surge in demand for digital marketing and started Avignyata; we are one of the pioneers in social media marketing industry in India.
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