Shruti is a Graphic Designer based in Chandigarh. She is born and brought up in Shimla and studied animation & design from Arena Animation Shimla. Specializing in Digital Marketing Collaterals, User Interface Design, info graphics and Graphic Designs. She builds clean, appealing, and functional interfaces which comply with the latest web standards. She is  working in the industry for last 3 years. As a professional graphic and web designer, she brings a range of art and design disciplines to every project she works on.

“I am a Graphic Designer based in Chandigarh, But that’s just a part of it. Design is my life. It’s my roller-coaster. Without it, my world would be black and white.  After completing my course, this love of creating lead me into various directions which included becoming a vfx artist and animator. As soon as I was introduced to the world of digital graphics however, I fell in love.” I’ve got one foot in the world of digital media one in UI/UX, and a love for both.”

Why are you a Graphic Designer?
I’ve grown up like any other kid watching cartoon network or pogo. That time I always wondered how does these things are created what’s the idea behind this but never thought of making it as my career. I always wanted to something creative but it was never clear to me what. So here I’m still learning and creating something creative every day.

Did you attend school for fine art or design?
Yes, I’ve studied Advance Animation Course from Arena Animation Shimla and  was the first passed out  batch.

You have a distinct style of Design. How long did it take you to develop your style?
I experiment a lot and try hard to not do the same thing again. The time I moved to Bangalore for my second job was a life changing point for me. Got to learn a lot, enhanced my skills and my love for digital marketing and typography started building from there only.

Were there any particular role models for you when you grew up?
I never grew up wanting to be a designer. I thought I would be an engineer or RJ. And yes I do have one role model and that is my father.

Who was the most influential personality on your career in graphic/motion design?
Akshar Pathak, I just simply love his designs.

When did you start freelancing?
I started freelancing while I was in college 2nd year.

Was there any time when you wanted to quit graphic design?
Never, How can I think of quitting it, I’ve just started learning and just love to do what I’m doing.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or producers/publishers?
Yes, these days almost every agency is Digital agency and they do hire people like anything as they  are almost start ups and struggling to be on top. Yeah I’ve been working for an digital agency and just loved working there. The learning you get from these agencies and all you won’t be getting it from anywhere else. So just grab the knowledge from where ever you can.

Do you have clients who give you steady work or do you advertise for new clients often?
I have steady clients who spread good words around. But up till now, doing good work to get good work has been enough.

Any other Indian graphic/motion designers who you admire?
Nitin Rao Kumblekar
Vaibhav More
Nupur Bhargava

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
All you have to do is experiment a lot. Never stop learning new skills. Play a lot with fonts and keep your photoshop layers named.  And most important never work for free. You are a Paidlancer not Freelnacer.

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Yes, But I think it will take some time if we’re talking about Indian Clients. Good clients will always give you complete freedom and creative space to work on their project. But then again there are some clients who don’t understand this, and demand for Ferrari and their budget is of Tata Nano.

Mac or PC?
Mac.

Who would you like to take out for dinner?
Akshar Pathak.

What’s on your iPod?
I don’t have a iPod but other gadgets are also there and Right now is Love me like you do- Ellie Goulding.

Whats your Twitter Handle?
@EstoShruti