Monthly Archives: June 2010

National Association for the blind: May I Help You?

Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: KB Vinod
Writer: Pranav Harihar Sharma
Art Directors: Amol Dahanukar, Vivek Jadhav
Photographer: Vivek Jadhav Films
Executive: Mahendra Solanki
Editor: Chandana Bannikoppa

Komal Bedi Sohal | DesiCreative in Dubai

Ranked #1 Creative Director in the Middle East by The Big Won report 2009 and #8 Top Art Directors in the world. Komal has just come back from New York after picking up a gold, silver and bronze pencils and 6 shortlists at The One Show. She also picked up an ADC Gold Cube and a Silver Cube on the same trip. This years laurels also include a silver Andy’s, Silver Clios and gold at New York Festival. And now to Cannes.

Why are you into Advertising?
Because in the morning I love my job… by the time the day ends I hate it. Between loving and hating, I feel alive.

Did you attend school for fine art or design or Communications?
I did. BFA, M.S.U. Baroda for 4 years. My specialization was advertising. Still hazy about what I learnt.

Were there any particular role models for you when you grew up?
Honestly it was so long back I don’t remember.



Every time we find darkness at the end of the tunnel, we heave a sigh of relief!

Advertising Agency: Advertising Bureau & Consultants, Kolkata, India
Executive Creative Director: Indranil Sarkar
Creative Director: Tirthanckar Mitra
Copywriter: Tirthanckar Mitra
Art Directors: Tirthanckar Mitra, Satadru Dey


Setting your social media strategy

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

A lot of my clients have been recently talking to me about Social Media Strategy and it’s the most talked about topic over the last one year. Here is a very interesting video that walks you through the entire journey of setting up a social media strategy. It’s interesting and uses real life examples.
In future, I’ll try and post some more specific examples of Social Media Strategy that we have successfully implemented for some of our clients.
Watch this space closely and till then enjoy the video.


Bombay City Red Cross

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar


Yahoo! Relaunch in India

Continuing with our series on Digital Marketing with Sanjeev Jasani, VP, Ogilvy One, New Delhi

The digital market has almost exploded in India. Millions of choices exist for consumers today and the average youth practically lives online. Companies like Google, Twitter and of course our favorite Facebook has changed the way we consumer media today. Social is the new Buzz word today.
Some figures relevant from India’s point of view: Google receives over 85% search queries out of all search queries, avg. no. of people spend over 400 mins on Google’s network, people spend an average of 4 hrs. a week on facebook and over 0.5 million people are accessing facebook on their mobiles. These could be surprising and shocking figures for any online brand, particularly Yahoo! which started loosing its market to these brands despite having the first mover advantage in India.