Nikhil Kukalwar

Spec Public Service Campaign against social evils

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TITLE: Ye Toh Aisa Hona Chahiye
RATIONAL:
This ad campaign spreads awareness amongst public about several serious issues like child marriage, safe sex, black money, etc. that persist in our society. The campaign serves the purpose from a fresh perspective. The quirky lines engages the youth which is there on social media and connects with there psyche effectively.
CREDITS:
Ad Agency: Independent
Art: Nikhil Kukalwar, Ashwin Hirwe
Copy: Amey Pendse, Amol Mahajan
Others: Kunal Bansode

Ye Toh Aisa Hona Chahiye

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Anti Superstition by Independent

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Advertised brand: Public Interest
Advert title(s): Stop Superstition
Client: Maharashtra Andhashraddha Nirmoolan Samiti, Pune, INDIA
Client’s Website: www.antisuperstition.org
Concept / Copywriter: Amol Mahajan
Art Director / Illustrator: Ashwin Hirwe
Additional credits: Nikhil Kukalwar

Short rationale (optional):
In India, irrational beliefs are the biggest stumbling block in the path towards a healthy society.
It’s high time we stopped believing in dubious facts and archaic dogmas.
Let’s inculcate a scientific temper and steer our minds away from superstition.
STOP SUPERSTITION. START RATIONALISATION.

 

STOP SUPERSTITION - BLACK CAT

 

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Women First by Nikotin Pune

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Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane

Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.

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