Public Interest Advert title(s)

Spec PSA for organs/blood donation 

Creative, , , , , , one comment

As we all know Bollywood movies, songs & dialogues are Most popular in india & across the world. This ad campaign spreads awareness amongst public to donate organs/blood by using famous songs & dialogue of bollywood. The interesting lines engages the youth which is there on social media and connects with there psyche effectively.

Advertised brand: Public Interest
Advert title(s): Donate Organ/Blood
Concept / Copywriter: Shankar Choudhary, Ashwin Hirwe
Art Director : Ashwin Hirwe
Additional credits: Sourya Bhattacharjee

Bollywood_Donate_Organs2 copy

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Anti Superstition by Independent

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Advertised brand: Public Interest
Advert title(s): Stop Superstition
Client: Maharashtra Andhashraddha Nirmoolan Samiti, Pune, INDIA
Client’s Website: www.antisuperstition.org
Concept / Copywriter: Amol Mahajan
Art Director / Illustrator: Ashwin Hirwe
Additional credits: Nikhil Kukalwar

Short rationale (optional):
In India, irrational beliefs are the biggest stumbling block in the path towards a healthy society.
It’s high time we stopped believing in dubious facts and archaic dogmas.
Let’s inculcate a scientific temper and steer our minds away from superstition.
STOP SUPERSTITION. START RATIONALISATION.

 

STOP SUPERSTITION - BLACK CAT

 

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