As we all know Bollywood movies, songs & dialogues are Most popular in india & across the world. This ad campaign spreads awareness amongst public to donate organs/blood by using famous songs & dialogue of bollywood. The interesting lines engages the youth which is there on social media and connects with there psyche effectively.

Advertised brand: Public Interest
Advert title(s): Donate Organ/Blood
Concept / Copywriter: Shankar Choudhary, Ashwin Hirwe
Art Director : Ashwin Hirwe
Additional credits: Sourya Bhattacharjee