Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane

Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.