Saurabh Kirtane

Sharangdhar by Xebec Pune

Advertising Agency: Xebec Xommunications pvt. ltd, Pune, India,
Creative Director: Ashish Sadare
Art Directors: Ashish Sadare, Vijay Kumbhar
Copywriter: Saurabh Kirtane
Illustrator: Vijay Kumbhar
Photographers: Ashish Gurbani, Omkar
SaliModels: Elinor Chhris, Rohan Matale, Jaywant Sali
Additional Credits: Radhika Akolkar

Women First by Nikotin Pune

Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane

Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.